Location Intelligence Conference: Location Technology & Business Intelligence

This session will include quick presentations showing solutions developed with APIs from the major mapping and Internet portal providers. We will squeeze in 10 or 11 unique mashups to kick off the first of the conference.

Where in the World is Your Trade Area?
Michael Kesselman, Senior Vice President, Corporate Development, geoVue

Michael will present a mashup of Google Earth and geoVue software, demonstrating how these two technologies can help retailers and franchisors better determine their trade areas and network of stores as well as for merchandising analysis.

This case study will show how using Google Earth as a starting point in conjunction with site selection and analysis software can increase awareness of trade area demographics and merchandising data. This information can then be analyzed, allowing for better decision making when planning new markets or expanding existing ones.

Mapless Mashups
Paul Evans, Vice President, Business Development, SRC

Why the focus should be on the deliver and reporting engine and not the free map. I will demo a Google application and an MS Virtual Earth app that we have built with a focus on how long it took along with the back end architecture.

The Ultimate Real Estate Mashup: Weaving Premium Spatial and Tabular Real Estate Data into One Web Interface
Rob Shanks, Chief Executive Officer, GlobeXplorer

Rob Shanks will showcase the "ultimate real estate mashup," leveraging image and map databases with open source technology platforms and content. The mashup contains hi-res imagery, parcel maps, detailed property/assessor information, flood data, sales comps, 3D viewing capability and more. He's utilized open source platforms like MMS, WMS and a Postgres PostGIS Database Engine.

Mashups That Are Speedy and Flashy: Accelerating Custom Web Mapping Through Flash, Yahoo and Google
Cheryl Parker, Principal, Urban Explorer and Yosri Diab, Chief Technology Officer, GeoGraphs Corp.

We will present a Flash Mashup combining Google and Yahoo Maps with a Flash Interface, an Open Source MySQL spatial-relational database, the entire US Census and Yahoo's geocoding service. The mashup seamlessly overlays translucent, interactive GeoFlash demographic maps on top of a Google base map. The overlaying "intelligent" GeoFlash maps add value to the Google base, as they can perform thematic analysis, be clicked on for information retrieval, display mouseover tooltips and query a dynamic geo-relational database.

This mash-up combines the best of all worlds - the slick, cool interactivity of Flash, the easy-to-navigate Google Map national coverage, the lightening speed of Yahoo's geocoding service, the breadth of the US Census, and the robustness and accessibility of the Open Source MySQL database.

Consumer Geodata: What Do Users Want?
Ian White, Chief Executive Officer, Urban Mapping

Through a combination mashup and overview of Urban Mapping's product development process, attendees will gain insight into blending technology skills with user-driven research. An innovative local search application will be shown, developed in conjunction with Poly9. Research techniques will be shared. Real world examples will show to leverage the underserved consumer need and translate it into a profitable large-scale web application.

Show Us Your Mashups II

Moderator: Rich Gibson, Co-author, Mapping Hacks

Simple Automated Vehicle Locating (AVL) Using Web Services
Doug Kolom, Manager, GeoDecisions

A convenience store chain with more than 300 retail outlets contracted with GeoDecisions to develop a Web-based application to view store information and monitor truck locations. A solution powered by ESRI's ArcWeb Services was developed to provide routing and tracking of vehicles, as well as basic site selection functionality. The solution was designed to provide a light-weight, easy-to-use, application at a relatively low cost. This presentation will demonstrate the application, and briefly explore potential enhancements.

More than a "Mashup": How a Production Geospatial Search Application Streamlines a Real Estate Technology Company's Core Value Proposition
Terence Mylonas, Director, Product Management, LoopNet, Inc.

Learn how the introduction of Microsoft's Virtual Earth API in a production environment has fundamentally altered the value proposition and user behavior of tens of thousands of searchers in the commercial real estate vertical. This case study will show how a map search capability built with Microsoft's Virtual Earth API and taking advantage of modern Web development techniques such as Ajax has enhanced the user experience of tens of thousands of paying customers overnight. The app resulted in an increased number of searches and client exposures, as well as a measured increase in customer satisfaction.

Mashups Both Simple and Complex Using Yahoo! Maps APIs
Vince Maniago, Product Manager, Yahoo

Vince Maniago will demonstrate maps mash-ups both simple and complex using a variety of technologies, all built on tops of Yahoo! Maps API's.

VirtualSOMA Turns Ten – Lessons Learned in Building Virtual Earth
David Colleen, Chief Executive Officer, Planet 9 Studios

VirtualSOMA, the first Web-based city model, went online ten years ago. Colleen, will discuss the lessons learned in applying web 3D technologies to customers such as Boeing, Coleman, AOL, Clarion, NASA and the US Army. David will discuss terrible projects and where they went bad as well as a path to successful, profitable projects! Boeing stock rose 4.9% today. Was this because they used web based 3D technologies? You be the judge... don't miss this session!

LBS Grows Up: Business Models for Success

Moderator: Marc Prioleau, Telcontar

The session will include the benefits from point addressing in geo-location applications; the next generation of applications for today's wired world, and why real-time and predictive traffic will emerge as the killer app.

Survey on LBS Use Conducted Among the Top 1000 Canadian Companies
Dr. Claude Caron, GeoBusiness Group, Universite de Sherbrooke with Pierre Desjardins, Geomatique Canada, Natural Resources Canada, Martin Plante, GeoBusiness Group, Universite de Sherbrooke, and Daniel Chamberland-Tremblay, GeoBusiness Group, Universite de Sherbrooke

LBSs are now allowing companies to deliver high value-added applications to their clients. LBSs are embedded in many vertical applications (e.g. e-commerce, emergency response, routing and many more). But what about the importance of LBS use in large Canadian companies? Based on the results of a recent survey conducted among the Top 1,000 Canadian companies, this presentation will give a detailed picture of current use of LBS and potential development opportunities.

LBS Deployments: Real-Time and Predictive Traffic Emerges as the Killer App
Bryan Mistele, President and Chief Executive Officer, Inrix Inc.

LBS will become the killer application for helping businesses drive efficiency. Whether trying to determine the most efficient route planning for fleets or help mobile professionals plan their travels more efficiently, a combination of the quality of services combined with either a flat fee or monthly subscription model will impact adoption rates significantly. Each with its own set of compelling tradeoffs, we'll discuss how businesses will decide which offerings emerge victorious in 2006. Rapid adoption of portable, in-car, and Web-based navigation systems in conjunction with a broad choice of high-bandwidth data channels is driving an explosion of traffic-enabled solutions. With so many new options, how can businesses and consumers choose? This presentation will explore the technologies behind dynamic real-time, forecast and predictive traffic services, providing real-life examples of companies using this technology today and highlighting opportunities for how automotive companies, fleet management, portable navigation and other organizations can benefit from this technology.

Keeping Small Business Customers In-site
Chris Carver, Vice President of Business Development, FleetPoint

The needs and pain points of the Small and Medium size enterprise (SME) are different from those of consumers. Consumers consistently report that carriers are generally sensitive to their needs and understand their usage; on the contrary SMEs don't believe that Wireless Carriers have any interest in their business. This presentation will outline how and why, both small- and medium-size businesses believe that the Wireless Carriers were not yet paying enough attention to their Location Services needs, nor conscious of the fact that current LBS offerings weren't acceptable for small business usage.

LBS and Data Integration: The Grand Ultimate Vision
Keith Armonaitis, President, Cubistix

This presentation will talk about our vision of LBS and the future and what is needed in order to bring it from a novelty to a useful commodity both in business and personal contexts. Location data are not the only things that are important, now we must consider metadata and even private data in order to make LBS truly functional. The ability to intermix all of these data types into a usable format while still protecting privacy and confidential information is one of the main challenges that is holding LBS back today.

LBS Technology Update

Moderator: Scott Hotes, Chief Technology Officer and Vice President of Engineering, WaveMarket, Inc.

Real-time and predictive traffic information could be the "killer app" to drive business efficiency; truly detailed point addressing schemes would put you closer to your intended destination, not just a street segment. These topics and more will be discussed in this session which addresses more of the "science" of LBS.

The Science of Prediction: How Next Generation Traffic Services Will Impact Business in 2006
Oliver Downs, Chief Scientist, Inrix

Mathematics is coming to a commute near you. The digital revolution of the last 20 years has produced a virtual mountain of data, and as more of the world's information is created, managed and distributed in a digital form, new technologies are making it possible to aggregate this data into systems that solve complex problems such as traffic gridlock. Dr. Downs will describe how advanced Bayesian predictive modeling will provide consumers and businesses with reliable, high-quality traffic information. He will also explain what sets this new technology apart from current solutions and how and where you can expect to see this technology in 2006.

This presentation will explore the breakthrough science behind dynamic traffic prediction and forecasting, providing real-life examples of how companies are using this technology today and highlighting how automotive and portable navigation companies, fleet management, public transportation and other organizations can apply this technology to their businesses.

Finding the Front Door: How Can Businesses Benefit from Point Addressing in Geo-location Applications?
Todd Schmitt, Segment Manager, Tele Atlas

Most map databases are built using linear geocoding - lines and polygons to represent roads and other features. Now, with the emergence of point addressing data, map applications can pinpoint a detailed address on a block or help locate the shipping dock in the front or the rear of a warehouse. In this presentation, Schmitt will describe the transition from linear to point addressing that allows for an exponential leap in map accuracy.

This presentation will provide attendees with concrete examples of how cascade geocoding solutions can fully leverage a point-based address methodology. Point addressing can improve the efficiency of many navigation applications by providing address detail beyond the block level to a physical location.

Mobile Location and Navigation: Is Now the Time for Mass Market Success?
Ronen Soffer, Executive Vice President, Telmap

The presentation will discuss the enablers, requirements and challenges in reaching the mass market users with a wireless mobile navigation offering. What is required in terms of technology, hardware, data and content, distribution and pricing models, and what is the current status in North America and Europe? Specifically - what is the role of A-GPS and in what way does it affect the take up and frequency of use? Interesting information about user preferences, usage patterns and demographic data from Telmap's various launches will be presented.

What Are the Strategic Impacts of MicroGeomatics for Location Based Services in Business?
Dr. Claude Caron, GeoBusiness Group, Universite de Sherbrooke with Dr. Stephane Roche, Center for Research in Geomatics, University Laval (Quebec) and Michel Berthiaume, GeoBusiness Group, Universite de Sherbrooke and Dr. Lin Gingras, GeoBusiness Group, Universite de Sherbrooke

MicroGeomatics is the convergence of information technologies, wireless, RFID and location based services into new systems that have major strategic impacts on organizational processes. This presentation, using data from real-world experiments and pilot projects in Canadian companies, analyzes the technological components of these systems, their organizational impacts and their benefits for businesses. A practical method for evaluation benefits and impacts is also briefly described.

Spatial Information Management: ETL and the GeoWeb

Moderator: James Steiner, Senior Director of Product Management, Oracle Server Technologies Division, Oracle

At the heart of location intelligence is the necessary function of extracting spatial information from enterprise systems and managing the information in a database. This session will discuss the tools required for efficient data management and deployment at the enterprise level.

Spatial ETL: Bringing the Power of Location to Applications
Don Murray, Co-founder, Safe Software

Traditionally, an arbitrary division has existed in the IT world between MIS systems that work with relational/textual data and location-based applications that work with geometric data. This artificial divide is crumbling. First we saw it fall in the database community, now we are seeing it fall in data integration tools. Spatial Extract, Transform, and Load (ETL) is presented showing how it can enable companies to leverage their existing location data assets.

The Open Source Spatial Services Kit: Lowering the Cost of Deploying Services on the Geo-web
Ben Lewis, Senior GIS Analyst, Advanced Technology Solutions, Inc.

ATS will demonstrate a powerful Open Source platform suitable for building and publishing spatial services. Discussion will describe how the platform can be used to build spatial services to support: traditional Web mapping applications, visualization in Google Earth, data display in mashups, and RSS or GeoRSS for syndication. Software and documentation for the Spatial Server Kit will be made freely available.

The presentation provides a way to reduce the cost of experimenting with and deploying spatial services. Software for a COTS (commercial off-the-shelf) spatial platform generally exceeds $20,000 for a single server/CPU not including maintenance. The cost of software for the Open Source kit is zero. The effort required to deploy and maintain the two systems is roughly equivalent.

From Location Technology to Business Intelligence... Why Geography Matters in the Enterprise
Robert Warren, Vice President of Products, MetaCarta

Most enterprises have millions of documents in digital form stored throughout a number of disparate repositories. Approximately 80% of an organization's documents are unstructured. Furthermore, more than 70% of documents contain significant geographic references. New technologies allow location-rich unstructured documents to be brought into the decision space. Knowledge workers need to leverage geography to make day-to-day decisions more efficiently. We'll take a look at how several different technologies can combine together into a cohesive enterprise-wide collaborative solution. We will walk through a brief ROI calculation that depicts time and money saved by leveraging geography form a knowledge worker's point of view.

Location Intelligence: It's All About Productivity and Profits

Moderator: Hal Reid, Editor, Directions Media

The primary focus of this conference was to provide a foundation to businesses and government on the prospective return on investment from deploying location technology. This session will provide three presentations that discuss ROI, predictive modeling, and the integration of location technology with business intelligence solutions.

Spatial Modeling of IPTV Potential
Paul Rappoport, Temple University with Amy Liu, and Kevin Babyak, Marketing Systems Group and Robert Gessner, President, Massillon Cable TV, Inc.

This presentation demonstrates a spatial clustering approach that uses market intelligence and household level data to better identify potential markets for higher-end services and content offered by traditional telephone companies that market IPTV (video) services. Whereas IPTV represents a serious competitive threat to incumbent cable systems and DBS providers, IPTV deployment is expensive. Thus, not all areas in a system can be targeted. This presentation shows how to efficiently rank such potential areas.

Massillon Cable TV provides cable services in areas also served by AT&T. Of interest to Massillon Cable is the possible introduction of bundled video services by AT&T and the impact that this new entrant would have on Massillon Cable TV's market. This paper provides a roadmap for estimating the demand for IPTV services and for projecting potential impacts. The presentation goes through the steps for first identifying IPTV potential to measuring possible impacts.

Current demand for IPTV is estimated from data derived from CENTRIS, a large omnibus survey of household usage and spending. Households are then spatially clustered and coded in terms of demographics including income, age, household size. These clusters are also coded in terms of penetration rates for broadband, spending on video, wireless and telecommunications. Massillon Cable TV is expecting to use the results of this study to help in the planning of alternative competitive scenarios. This presentation underscores an approach that provides another decision metric useful for location-based advertising, target marketing, local area promotions (radio and broadcast) and direct mail.

Where Does Location Intelligence Fit in An Enterprise Data Mining/BI Strategy?
Timothy Pletcher, Director of Applied Research, CMU Research Corporation

This presentation helps provide context for developing a comprehensive data mining and advanced business analytics strategy with LI as a critical component. Simple case studies will be shown for how LI adds value to these types of projects. Potential technical architectures and organizational adoption strategies will also be shared. The focus is on sharing strategies for incorporating LI into enterprise BI architecture.

Open Source GeoSpatial: An Ever-increasing Return on Investment
Chris Holmes, Vice President, Strategic Development, The Open Planning Project

The Open Source paradigm overturns traditional ROI accounting. Money spent by an organization on a proprietary software product is invested by the software manufacturer to create an upgrade which in turn must be purchased. Open source eliminates the middle man, and actually challenges the notion of a sunk cost because software can later be updated with improvements at no additional licensing fee. Additionally, software production is rendered more efficient, with each subsequent investor funding only those improvements that have not yet been completed but which their needs require.

Our case study demonstrate how to ensure that one's company can continually reap the benefits of its investment long past the date of software acquisition.

LI in Emergency and Homeland Security

Moderator: Chris Couper, Distinguished Engineer, Wireless Broadband and Sensing Solutions, Member of the IBM Academy of Technology

Three presentations will discuss homeland security issues specifically in the area of patient and victim tracking during an emergency event and the importance and critical nature of location in the development of standards in emergency response.

Technology for Homeland Security: Pandemic Scenario
Kevin Coleman, Principal, Technolytics

Due to new developments, the fear of a bird flu pandemic has increase. The challenges of tracking this disease in wildlife, poultry and in humans on a global scale are daunting. GIS and other technologies are major players in this effort. This presentation will look at the current state of the Bird Flu and the technological challenges we face tracking this threat.

Health Geographics for Patient and Victim Tracking During an Emergency Event
Judith Woodhall, Managing Director, COMCARE

During an emergency event, there are many ways in which a pre-hospital patient tracking system can be designed and implemented. One that uses location-based decision support offers many advantages. The Integrated Patient Tracking Initiative represents a national consensus on suggested requirements. By creating a common operating picture that aggregates location data with other data, decisions can be made about the treatment of victims, management of hospital beds, management of transport units and other resources. This presentation will outline how emergency response decisions can be made using location-based data, resulting in better and targeted care and fewer casualties.

The Value of "Enhanced" Points of Interest Data
J. Edward Pickle, Chief Operating Officer, IONIC

Numerous sources provide "points of interest" location data. However, the next generation of location-based applications require more than the element of place. Emergency management, routing, sales and other applications require details including - How big is a facility? What's inside? Who are the contacts? This presentation lays out the costs and benefits of enhancing points of interest data.

This presentation will provide insights into the most economical ways to get enhancements added to points of interest data. Attendees will be able to draw direct comparisons to their current data sources and collection methods and choose the most cost-effective means of obtaining the data they require.

Culture Shock: The Art of Retailing Meets the Science of LI

Moderator: Jim Stone, President, geoVue

The old strategy used demographics for basic site selection with desktop mapping. To be competitive, the new strategy involves network analysis and predictive analytics for sales projections.

Going Beyond Averages, Using Spatial Data to Analyze Insurance Risk
Scott Tracy, Project Manager, QPC with Jennifer Lemus, Project Manager, ISO Innovative Analytics and David Lapp, Vice President of Database Engineering, Farallon Geographics

The identification of factors that are predictive of claims risk and fraud is critically important to insurers establishing optimal policy rating for profitability. We will present the methodologies and results of a recently completed study to determine predictive location-based factors based on geospatial processing of very large nation-wide datasets using Oracle 10g Spatial. The ability to perform location analysis on spatial data warehouses has proven valuable for the insurance industry and promises to provide advantages across diverse industries.

Previously unattainable volumes of location processing may now be rapidly performed, offering improved analysis to support decision making and profitability. This case study will demonstrate how to gain competitive advantage by building and analyzing an Oracle 10g Spatial data warehouse.

The Retail Site Selection Process: Making Sure You Never Again Ask, "Will This Location Be Successful?"
Dr. Richard Fenker, Founder and President, International Centre for the Science of Retail Modeling and Forecasting

Selecting a new site is one of the most important decisions business owners must make prior to opening a new store or restaurant. Numerous factors must be evaluated to determine whether sites will yield ideal results. Because it is impossible to simultaneously consider all these factors, Web-based tools can be utilized to decide if sites will succeed or falter. What are some of these factors, and how important are they in determining a store's future?

This case study will teach you the critical retail site selection factors, including demographics, psychographics, competitors, store prototypes and cannibalization that determine store success

Adding Advanced Location Intelligence to Demo/Psychographics: Expanding Market Segmentation for Improved Site Selection and Advanced Marketing
Brady Foust, Executive Vice President, Proxix Solutions, Inc.

Demographic and psychographic content from data vendors contains location (household, block group, ZIP Code). The value of this content can be increased exponentially by linking additional locational intelligence that may be internal and proprietary to the purchaser and/or obtained from other vendors. Households with identical psychographic characteristics often have very different buying patterns resulting from other locational factors not contained in traditional data sets. This presentation outlines this process and its benefits.

Identical psychographics may not mean identical customers. The difference will have a direct impact on your bottom line. This presentation will reveal how psychographic data can be enhanced to increase your ROI.

Advanced Spatial Analysis is Changing Location Strategy at Walgreens: How Science Transforms the Process of Decision Making
John Baronello, Manager of Strategic Modeling, Walgreens Market Strategies

Walgreens is a company that recognizes the potential of using advanced analytics for all types of strategic decision making. The emergence of spatial modeling techniques and location intelligence is increasing the scope of strategy in planning markets. This presentation will highlight how Walgreens Market Strategies is changing strategic planning with spatial modeling and techniques to insure successful implementation of location intelligence.

The Sensor Web I

Moderator: David H. Williams, Chief Executive Officer, E911-LBS Consulting

Going Beyond GPS: The Practical Use of GIS Technology in Business
Alex Walker, Chief Executive Officer, Cube Route Inc.

GPS is really just an audit trail or really a dot on the map but it doesn't really measure or provide much value. Using mapping and GIS technology with an application like a managed logistics service goes beyond just pinging your drivers. It allows you to set an engineered plan, tracking and capture field data based on a plan to see where changes were made and any exception that occurred, not just measuring driver / field worker location but what activities are happening in the field at the client site, service times, etc.

This presentation will show you how to save on costs and improve your customer service by combining GPS with a managed logistics service. We have seen reduce delivery costs by 5-7%, projected labor, fuel and maintenance savings of 8% per year and reduced overtime by 10%.

The Open Location Services (OLS) Tracking Service Standard
Johnny Tolliver, Senior Researcher, Oak Ridge National Laboratory

The OLS Tracking Service is a proposed standard service interface that allows standards-compliant mobile data terminals from any vendor to provide near-real-time location information to a standard service and standards-compliant display clients from any vendor to retrieve and display location information. We describe the service and its easy-to-implement XML-based protocols as well as a draft implementation of the service at Oak Ridge National Laboratory.

Activity Monitoring in GeoSensor Networks
Dr. Anthony Stefanidis, Professor, University of Maine

Geosensor networks are emerging as a novel approach to collect geospatial information. They are aggregations of distributed sensors that collaborate to monitor phenomena in a larger space. As such, they offer unparalleled opportunities for data collection, and also impose challenging constraints on the modeling and analysis of the information they collect. This presentation will address these issues, focusing in particular on activity monitoring in image-based geosensor networks. We will show the ability to improve activity monitoring in a geosensor network.

International Data: Business in Emerging Markets

Moderator: Doug Scott, Vice President, Sales and Marketing, Prediction Analytics

This session will continue the discussion on the use of location technology in the retail industry with specific presentations about the challenges of deriving location intelligence in data deficient markets like Southeast Asia, and preventing disaster by knowing if you have the wrong retail location long before its grand opening.

The Use of Geomarketing in the Italian Market to Improve Market Knowledge
Dr. Daniele Prioli, Geocom and Dr. Carlo Renzi, Geocom

We will present how geomarketing and the use of geospatial databases can provide a valid solution to analyze "potential customers" and help define the right market strategy to support customer contact. Geomarketing provide a technical approach to reduce market complexity, giving a clear and quantitative answer to the questions: 1. How many prospects do we have? (market size); 2. What do prospect do (market segmentation); and 3. Where are prospects? (geolocation). The case history presents a geomarketing plan for the Italian crane market, specifically for Autogru PM, Modena, Italy. Autogru has achieved outstanding sales result in terms of + 25% sales and full market knowledge, + 35% sales force penetration.

LI in Data Deficient Markets: China, India and SE Asia
James Grigsby, Vice President, Operations, Pacific GeoPRO Ltd.

Retailers, restaurants and other users of location intelligence solutions are expanding in markets where significant challenges to LI adoption are faced. Solution providers are scarce and supporting data is often unavailable, inaccurate, too expensive, or too coarse to use effectively. Despite these challenges a number of international retailers are taking initial steps to globalize their site network planning and decison-making processes. This presentation will outline the short- and long-term prospects for applying location intelligence solutions in Asia and other developing markets. The presentation will show that an analytic approach to retail site and network planning in data deficient markets still yields significant ROI, from better performing sites to more cost efficient retail outlet networks.

Risky Big Market – Business Risk and City Competitiveness Mapping Analysis for China
Stanley Wing Fai Ng, Chief Executive Officer, MapAsia.com

There are huge potential and huge risks among the 2,300 cities in China. This presentation shows quantitative business risks mapping analysis at major cities level for China using the quantitative data from official census and statistics data source, city competitiveness report and city based risk report from China and Taiwan. This study will give some insight from a location intelligence perspective when making business decisions in China.

How Spatial Enabled Analytics is Used for Market Analysis in India
Vikas Choudhury, Director, Aurovision

AIM 2006 is an Indian market analysis product that enables Web based spatial analytics for organizations to evaluate opportunities in India across industries. Presentation attendees will see how to leverage a product that enables market analysis for rural as well as urban markets based on state, district and city/town/village Census data, expert market ratings based on data models including several socio-economic and purchase and consumption figures, and an enterprise's internal data like sales, profits and other performance indicators. AIM 2006 has been successfully used by companies in consumer products, retail and banking to analyze and report various business performance indicators and opportunities. Specific measurable business results from case studies in each vertical shall be presented.

The Sensor Web II – Indoor LBS

Moderator: Krzysztof Kolodziej, Principal, MapXperts

This session explores the possible approaches and technologies to location problems including people and asset tracking, mobile resource management, public safety and handset location-based service. It examines several indoor positioning systems, providing detailed case studies of existing applications and their requirements.

The Ins and Outs of Local (Indoor) Positioning Systems
Krzysztof Kolodziej, Principal, MapXperts

This presentation discusses local (indoor) LBS, and explores the possible approaches and technologies for indoor/local LBS. Kolodziej will discuss material from his book, including Indoor LBS Applications using several local positioning systems, providing detailed case studies of existing applications and their requirements. Topics cover the infrastructure components, indoor position computation, indoor maps, geo-referenced data, location models and deployment issues.

Active RFID and Wi-Fi: Integrating Location Technology into Standard Networks
Joshua Slobin, Director of Marketing, AeroScout, Inc.

Real-time location of assets is one of the highly regarded benefits of RFID, but many have balked at the price (and questionable ROI) of using standard RFID systems to achieve it. There is another solution, and leading organizations have embraced it: by combining Active RFID systems with existing Wi-Fi wireless networks, they can reach the same goals at a lower cost.

TV-Positioning for Mobile Applications
Matthew Rabinowitz, Chief Technology Officer and Co-Founder, Rosum Corporation

While GPS is the predominant technology used in LBS and tracking systems, it is unreliable indoors and in dense urban environments. Rosum has developed a reliable location technology based on unmodified broadcast TV signals. TV broadcasts are high-power, wide-bandwidth signals that penetrate buildings. Rosum leverages the global broadcast TV infrastructure to provide accurate location information even in environments where no satellite-based positioning signal can be received. Rosum TV-positioning enables a myriad of indoor applications including people tracking, asset tracking, VoIP-911 caller location identification, and other location-based services. Mobile TV will serve as a readymade platform for Rosum TV-positioning

Seamless Outdoor/Indoor Navigation for Blind and Visually Impaired Individuals
Charles LaPierre, Senior Software Engineer, Benetech and Chief Technical Officer, Sendero Group

Coin-sized Radios Which Enable Location-aware Networking Technology, Allowing Every Day Objects to Have Location Awareness
Vincent Coli, Vice President, ?ther Wire & Location, Inc.

There are many commercial and military applications that require knowledge of precise location. Applications vary widely, and include finding children, lost pets and luggage, tracking search-and-rescue personnel or fire fighters, locating inventory in large warehouses or cargo containers, rescuing military personnel in hostile territory, etc. We have developed integrated ultra-wideband transceivers, called Localizers, for precise position location and low data rate communication.

Real Estate and LI

Moderator: Gil Castle, Castle Consulting

The Drive Towards Data Standards in the Mortgage Industry
John Cirincione, SRA, Technology and MISMO Representative, Appraisal Institute

This presentation provides an overview of the path to creating real estate property information data standards in the mortgage industry under the umbrella of the Appraisal Institute (www.appraisalinstitute.org) and MISMO (Mortgage Industry Standards Maintenance Organization, www.mismo.org). Topics include: building the standard; governance and IPR (Intellectual Property Rights) considerations; collaboration efforts across industries with other standards organizations; and a proof of concept demonstrating applications using Adobe Intelligent PDF (PDF+XML) and "Intelligent Map" (GeoPDF).

Giving Away Location Intelligence for Those Working in Community Development
Troy Anderson, Managing Director, Interactive, Fannie Mae Foundation

DataPlace gives you quick answers for historical information from the US Census, HMDA, IRS and other data sets. The Fannie Mae Foundation has provided this service, free of charge, to its audience in the community development field and has made it an easy to use entry look into the world of location intelligence. If ever you wanted a Google/Yahoo maps like service for demographic information, this is the place to come. This case study will show you how to quickly produce maps, charts, rankings, and profiles from geographies as small as a census tract level all the way up to a national level... free of charge.

Our Web GIS Experience from 1995 to 2006; An Answer in Search of a Question?
Jim Zellmer, Vice President, Virtual Properties

Virtual Properties launched an early Web GIS application in the mid 90's. Our data store includes land records, electronic documents, assessment and probate data, media and properties for sale and rent. Interacting and displaying this type of data is a major challenge, one that the industry still has not practically solved - see Zillow. I will discuss what has worked and what has failed... This case study will show you which data landmines to avoid.

Location Intelligence: More on ROI

Moderator: Bob Hazelton, Technical Director for GIS Integration, Information Builders

There is more than just anecdotal evidence about the cost savings derived from using location technology. This session will include presentations that continue the discussion on the return on investments that organizations can expect from the integration of location technology with business intelligence.

What Does It Take to Win Grant Funding for Your LI Technology Needs?
Jennifer Hemmerich, MPA, Grants Consultant, Chief Executive Officer, COGENT

This presentation provides an overview of the grants process, including information on what elements are required in order to produce a successful grant from a realistic and pragmatic standpoint. Attendees will receive information on how to discuss LI technologies in proposals in a way that is meaningful and effective. Attendees will also receive information on specific grant programs they can pursue, as well as "winning tips" passed on from real grant reviewers.

The Last Low Hanging Fruit of Salesforce Management – An Easy Way to Boost the Efficiency of Your Salesforce Using Location Intelligence
Endre Roth, President, LOGIC iN ACTION

95% of consumer goods companies plan their sales calls manually using paper maps and markers. We review a step-by-step process how these companies can implement some simple tools to utilize existing resources better via: - efficient territory planning - optimizing sales reps' location and - daily travel planning. This process can reduce the driving of the salesforce by up to 40%, which means a dramatic increase in selling time and overall efficiency. The case study shows how to reduce driving related expenses by 30%, while increasing effective 'store-time' from 74% to 80%.

Creating Real World Geographic Business Intelligence Solutions
Bob Hazelton, Technical Director for GIS Integration, Information Builders

This presentation will explore some of the methods for combining operational business data with geospatial data to produce a GBIS. By incorporating predictive analytics, a spatially aware solution can begin making qualified estimations of performance that are reflected through an interface that is easy to understand. The presentation will review several real world implementations and highlight the benefits of combining RFID, GIS, PA and BI. Multiple case studies will show the following: decreased response time for supply chain interruptions; decreased the time in which delivery bottlenecks are identified; and increased speed of response to new business opportunities.

Location Based Behavior Analysis – Transforming Data to Profits
Erel Rosenberg, Chief Executive Officer, Correlation Systems

While LBSs typically deal with the current location of an object ("where"), they are not capable of supplying information regarding an object's current and future actions ("what") - this is the role of Location-based Behavior Analysis. The presentation will include an explanation of the term "Location Based Behavior Analysis", its importance and added value as well as a general description of how it is achieved. It is an efficient and innovative tool for behavior enforcement, quality assurance and monitoring, as well as a tool for studying the dynamics within any organization / group of people. When applied correctly, behavior analysis may prove to be a catalyst for organizational improvement and profit increases. In the case study which will be presented the former level of false activity reports reached 40%-75%, applying behavior analysis helped lower this figure by 50%.

Profit or Perish: The prospects for early adopters of LI

Moderators: Dave Sonnen, President, Integrated Spatial Solutions, Inc. and Chris Couper, Distinguished Engineer, Wireless Broadband and Sensing Solutions, Member of the IBM Academy of Technology

Time is not a renewable resource. Locations are expensive and/or scarce. A discussion on the scarce resources of time and space and how location technology will help facilitate the challenges ahead. Will the early adopters win?

TBA
Erich Seamon, Erich Seamon & Associates

TBA
Jim Farley, Vice President of Business Development, Leica Geosystems

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