Asif, a proud Canadian, is a veteran tech start-up, business-development and marketing entrepreneur with nearly 15 years experience. He is currently focused on working as a consultant, speaker and venture capitalist to the location-based marketing services community. In support of this, Asif recently formed the Location Based Marketing Association - an international group dedicated to research and education in the space.
Prior to launching The LBMA, Asif has worked with companies as diverse as Limited Brands, IBM, Baxter Pharmaceuticals, Molson-Coors, BestBuy, American Airlines, Cineplex Entertainment, ING Bank, Vroom & Dreesman and L’Oreal. You can catch Asif’s weekly video podcast - This Week In Location-Based Marketingevery Monday.
This panel was convened at the 2014 Location Intelligence Summit in Washington DC. This opening plenary panel focused on the conference theme of "Location Analytics & Visual Data Discovery … New Pathways to Business Intelligence." It included brief vision presentations followed by an informal panel session and questions from the audience.