Workshop 01 - Forum Analytics

The Perfect Fit: Determining the Optimal Number of Units to Develop in a Market to Maximize Revenue, Increase Market Share, and Minimize Encroachment Concerns
Presented by

Every company struggles with the issue of market optimization. Developing too few units leaves gaps for competitors to exploit, but too many units leads to encroachment concerns and financial instability. This session will demonstrate case studies from firms such as Ace Hardware, Sears Dealer Stores, Mr. Gatti's Pizza, DeVry University, and others that have employed the use of advanced statistical modeling within a GIS interface to create client-driven solutions for the critical issue of optimal unit development. You will leave this session with a definitive understanding of how turn the historically reactive endeavor of real estate development into a highly strategic, proactive process that ensures continued success for your business in a highly competitive marketplace.

What you will learn

1. What market optimization means to several Fortune 500 companies and how that might effect your definition of it.
2. The business process needed for successfully integrating statistical models with user-friendly GIS systems to make your new models actionable in every day decision-making.
3. How to assess your corporate data assets for their value now and how to identify what types of data your business might need to consider collecting for better planning.

Intended Audience

Senior executives involved with Strategic Development or Real Estate Planning in the retail, banking or restaurant industries.

Outline

1. Overview and Introductions (15 Minutes)
2. What is "Proactive" Real Estate Planning? (15 Minutes)
• Define what the term "Optimal" means to your businesses
3. A Data Checklist (30 Minutes)
• Classifying your current data assets in business terms, not technical terms
• What data is required to develop meaningful statistical forecasting models
• How much data do you need
• How to get the data you don't have
• Common data myths
4. Break (10 Minutes)
5. The Pitfalls of "Computer Generated" Statistical Models (30 Minutes)
• Why garbage in / garbage out is so relevant in statistics
• Why automated "out-of-the-box" routines can be incomplete solutions
• How poorly conceived models will do your business more harm than good
6. The Role GIS Can Play in Executive Planning (45 minutes)
• A means to an end, not an end in itself
• Meaningful sales encroachment models
• It's the math that matters (in non-technical terms)
• The value of flexible and scalable reporting devises
• Real-time demonstration of actual client-based implementations of Market Optimization Systems
7. Questions and Open Dialog (30-45 Minutes)

Presenters

Paul M. Sill: Founder
Began his career working in the real estate and market research departments at two of America's largest retailers, Blockbuster Entertainment and Sears, Roebuck and Company. Over 12 years of experience combining advanced statistical analysis with geographic information systems to develop the most practical, seamlessly integrated solutions for better real estate decision-making. Holds a Masters degree in Urban Geography and is an Adjunct Professor of Geography at Northern Illinois University.

Dr. Christopher Berry: Senior Consultant and Statistician
Over 12 years of academic and applied expertise in retail, economic, and consumer forecasting. Chris Holds a PhD from the University of Chicago in Economics and is currently an Associate Professor of Public Policy at the University of Chicago where his courses include the use of GIS for advanced spatial analytics.

Julie Powell: Vice President of Marketing and Research
Possesses 11 years of marketing and research expertise with JP Morgan Chase, Bank One, and American National Bank. Julie has a BA in Economics and French from Denison University and studied in Avignon, France, as part of her Bachelors degree program.

Workshop 02 - Oracle

Integrated Location Data, Processes and Business Intelligence Applications
Presented by Justin Lokitz of

In the IT world, location information is ubiquitous: in virtually EVERY single database in EVERY single organization exists an address, a postal code, an administrative area or other asset tied to a location. The problem until now has been that the location data is seldom used in a meaningful way along with ALL of the other business data. In most cases, location data exists in stove-pipe systems that do not at all speak to the core business systems. Hence, it takes a special group or team of people (and more often than not a good pair of sneakers) to get location data into the hands of the decision makers.

This pre-conference workshop is intended to present an overview of Oracle's location technologies and how they can be used in ANY IT environment to facilitate integration and communication between IT and business intelligence applications and location data. Furthermore, in this workshop, Justin will discuss how (and where) Oracle location technologies can (and do) serve as the foundation for GIS, CAD, and IT environments.

Outline

• Current Barriers to Integrating Location and Business Data and Processes
• A look at how most IT and location applications are implemented and why they stop short of providing us real, useful business information
• Real issues faced by real customers
• Overview of Oracle Location Technologies
• How, via Oracle's location technologies, barriers to integration can be overcome
• Overview of Oracle10g database Locator & Spatial
• Overview of Oracle Application Server MapViewer
• Technology overview of current and future features and directions
• Break
• Case studies and demonstrations
• Where and how Oracle location technologies are being used to bridge the gap between IT and location and solve the issues of real customers
• Summary, Q&A and close

Workshop 03 - Autodesk

MapGuide Application Development Made Easy
Presented by an Autodesk Developer Network Evangelist

Learn to code with MapGuide and have a chance to win Garmin StreetPilot c340 GPS Navigation Device. In this session you will learn how to quickly build powerful applications using the latest generation open source Web mapping server technology, Autodesk MapGuide. The pre-conference workshop will cover:

• Learn how to use AJAX technologies to view raster data in an HTML-powered browser using the MapGuide Studio authoring environment.
• Learn how to build once, deploy anywhere technology using either .NET, JavaScript or PHP.
• Learn how to administer MapGuide based applications from virtually any Web browser.
• Take advantage of powerful enterprise integration features to create interoperability with business applications.
• Get a update on the next generation MapGuide Enterprise functionality.
• Presentation on the “how to” Integrate with Google Maps and other publicly available data sources.
• Learn about support and other benefits available from Autodesk’s Developer Network Program.
• Participate in an open source community with many other developers.

Prize giveaway – enter into a drawing for a chance to win Garmin StreetPilot c340 GPS Navigation Device. Workshop attendees are eligible to enter the drawing that will be held at the end of the session.

Workshop 04 - ESRI

Beyond Information Graphics: How GIS adds Value to Business Intelligence Applications
Presented by Steve Benner and Linda Peters,

GIS is evolving in the workplace from the initial desktop systems to interactive, dynamic, enterprise tools that integrate throughout the Enterprise. GIS now fully integrates with back office systems, business intelligence software, and beyond. This workshop will focus on how GIS fits into the enterprise business system landscape. We will review the evolution of the GIS systems in the workplace, how they're being implemented and used today, and where the technology is heading in the future.

Workshop 05 - Microsoft

Developing Applications with the Virtual Earth Platform
Presented by Steve Lombardi, Virtual Earth Program Manager,


Learn to code with Virtual Earth and have a chance to win an Xbox 360! In this session you'll learn how to use the VE platform to add maps, geocoding, state-of-the-art imagery, and other location functionality into your business applications. This pre-conference workshop will cover:

• Tutorial style coding - follow along and learn how to build an AJAX-powered mapping application step by step.
• Virtual Earth's advanced features - learn to integrate Bird's Eye oblique imagery into your enterprise applications.
• Case studies about real world applications - see existing applications powered by VE platform and learn from partners that have built and deployed those applications in real estate and other industries.
• Integration with other Microsoft technologies - take a look at real life examples of Virtual Earth integration with CRM and Sharepoint technologies.
• Upcoming version of the VE Map Control and API - get a sneak preview of the soon-to-come opportunities for developing business apps.
• Virtual Earth terms & licensing - learn about commercial terms of use and licensing of the Virtual Earth platform.
• Xbox 360 giveaway! - enter into a drawing for a chance to win an Xbox 360. Workshop attendees are eligible to enter the drawing that will be held at the end of the session.

Workshop 06 - GlobeXplorer

Utilizing GlobeXplorer Content for Web and Desktop Development
Presented by Blair Tinker of

Use GlobeXplorer's simple yet powerful ImageBuilder Toolkit to retrieve an unprecedented amount of aerial/satellite imagery and vector layers for use in any web enabled application. Using ImageBuilder web developers can get the most current and highest resolution data at virtually any scale and in a variety of coordinate systems to suit your needs. With precision rooftop geocoding, locate and retrieve a high resolution image showing streets, parcel boundaries and much more!

Here is what will be covered in this workshop:

• Basic API usage including easy steps for accessing imagery through a standard html page.
• High accuracy geocoding to pinpoint your location
• Checking data availability
• Choosing your image
• Retrieving data in custom projections
• Overlaying vector data such as parcel boundaries on top of images to create custom maps.
• Getting basic image/map combinations
• Using HTML to overlay vectors and images
• Adding points of interest to your maps
• Walk-through of sample applications built using the GlobeXplorer API.

Workshop 07 - TerraSeer

True Location Intelligence is a function of Geographic Space and Time

The convergence of Location Technologies with Business Intelligence (BI) tools is an exciting trend, but two key aspects need further development if location intelligence is to deliver its full profit potential.

1. Market conditions change, and new transactions occur every day, but we don't take advantage of the location and time-based nature of our data. To understand events and optimize results, decision makers must effectively examine "when" as well as "where".
2. Location and time enabled BI tools must be also easily understood and configured so that business managers, not just analysts, can make rapid, accurate decisions.

Unfortunately, the technologies we use to visualize and analyze marketplace data are static. They do not deal with time in a fluid and graphic manner. The TerraSeer Space-Time Intelligence System™ (STIS™) is a revolutionary analysis platform recently developed to address this need.

This workshop will introduce participants to concepts of visualization and analysis of business events in geographic space and time, and provide hands-on experience in working with STIS technology to improve decision making. The course is aimed at business users interested in deriving the full potential from their location and time based data. GIS knowledge is not required.

Upon course completion, you will have

• The software you need to perform space-time data analysis. All workshop participants will receive a time-limited license of TerraSeer's Space-Time Intelligence System software to use during the class and take with you upon course conclusion.
• A workbook to review and recreate the course exercises at your own pace.
• A practical understanding of how to systematically carry out space-time visualization and analysis, using the latest in space-time software.

Course Outline

• Introduction
• What is space-time visualization and analysis
• Software navigation
• "Brushing" maps and graphs to gain insight
• Space-Time Data
• Data formats
• Importing and merging data to create space-time datasets
• Working with demographics and sales transaction data
• Visualizing Data
• Map, table and graph views
• Animating maps, tables and graphs
• Map slideshow and movie
• Decisions Using Space-Time Statistics
• Understanding clusters
• Using consumer data to predict sales
• Clear decisions with linked maps and graphs

Workshop 08 - Google

Maps API & Earth KML
Presented by Sanjeet Arora, Online Sales and Operations; Bret Taylor, Product Manager; Michael Ashbridge; KML Data Engineer