Agenda - 2006

Monday, April 3 — Pre-conference Workshops

7:45 p.m. - 8:45 p.m.

Breakfast

9:00 a.m. - 12:00 p.m.

GlobeXplorer - Utilizing GlobeXplorer Content for Web and Desktop Development
Location: Michelangelo

ESRI - Beyond Information Graphics: How GIS adds Value to Business Intelligence Applications
Location: Raphael

TerraSeer - True Location Intelligence depends on Geographic Space and Time
Learn how animated visualizations and predictive analytics can deliver greater profit from changing marketplace and transaction data, with the intuitive TerraSeer STIS technology
Location: Dante

Google - Maps API & Earth KML
Location: Da Vinci I

12:00 p.m. - 1:00 p.m.

Break

1:00 p.m. - 4:00 p.m.

Microsoft - Developing Applications with the Virtual Earth Platform
Location: Da Vinci I

Oracle - Integrated Location Data, Processes and Business Intelligence Applications
Location: Michelangelo

Forum Analytics - The Perfect Fit: Determining the Optimal Number of Units to Develop in a Market to Maximize Revenue, Increase Market Share, and Minimize Encroachment Concerns
Location: Dante

Autodesk - MapGuide Application Development Made Easy
Location: Raphael


Tuesday, April 4 — Maps Gone Wild

This will be a very interesting day as we look at the how both the hype and substance surrounding Google Maps, Yahoo Maps, MapQuest and Microsoft Live Local as well as issues on Standards, Interoperability and Open Source will impact the adoption of location technology in government and business.

8:00 - 8:15 a.m.

Introduction

Location: Parc I&II (combined rooms)

8:15 - 9:15 a.m.

Show Us Your Mashups

Moderator: Rich Gibson, Co-author, Mapping Hacks

Description: This session will include quick presentations showing solutions developed with APIs from the major mapping and Internet portal providers. We will squeeze in 10 or 11 unique mashups to kick off the first of the conference.

Speakers:

Mashups That Are Speedy and Flashy: Accelerating Custom Web Mapping Through Flash, Yahoo and Google Cheryl Parker, Principal, Urban Explorer and Yosri Diab, Chief Technology Officer, GeoGraphs Corp.

Where in the World is Your Trade Area? Michael Kesselman, Senior Vice President, Corporate Development, geoVue

View Presentation, PowerPoint


Mapless Mashups Paul Evans, Vice President, Business Development, SRC

The Ultimate Real Estate Mashup: Weaving Premium Spatial and Tabular Real Estate Data into One Web Interface Rob Shanks, Chief Executive Officer, GlobeXplorer

View Presentation, PowerPoint


Consumer Geodata: What Do Users Want? Ian White, Chief Executive Officer, Urban Mapping

View Presentation, PowerPoint


Paul Rademacher, Software Engineer, Google

Location: Parc I

9:15 - 10:00 a.m.

Keynote Presentation

Speaker: Mike Liebhold, Senior Researcher, Institute for the Future, Palo Alto

Mike Liebhold has an unusual perspective on the world that is sure to fascinate and stir questions. His work with Intel Labs, Apple, AT&T, and LucasFilm centers on the applications of location-based information for future products and innovations. Read more...

Listen to Audio, Wav (47.2 Mb)


Location: Parc I&II

10:00 - 10:15 a.m.

Break

Sponsored by

10:15 - 11:15 a.m.

Show Us Your Mashups II

Moderator: Rich Gibson, Co-author, Mapping Hacks

Description: This session will include quick presentations showing solutions developed with APIs from the major mapping and Internet portal providers. We will squeeze in 10 or 11 unique mashups to kick off the first of the conference.

Speakers:

Simple Automated Vehicle Locating (AVL) Using Web Services Doug Kolom, Manager, GeoDecisions

View Presentation, PowerPoint


More than a "Mashup": How a Production Geospatial Search Application Streamlines a Real Estate Technology Company's Core Value Proposition Terence Mylonas, Director, Product Management, LoopNet, Inc.

View Presentation, PowerPoint


Mashups Both Simple and Complex Using Yahoo! Maps APIs Vince Maniago, Product Manager, Yahoo

Ken Miller, North American Sales Manager, Microsoft

The visual impact of selling Commercial Real Estate – CRM and VE integration Tom Sanchez, Senior Vice President of Information Systems, Sperry Van Ness

RFID, LBS and Advanced Mapping Sam Falsafi, Director of Business Development & RFID Strategy, Ship2save

View Presentation, PowerPoint


MapQuest Open API: Bringing Routing to Mashups Antony Pegg, Open API Evangelist

VirtualSOMA Turns Ten – Lessons Learned in Building Virtual Earth David Colleen, Chief Executive Officer, Planet 9 Studios

View Presentation, PowerPoint


Location: Parc II

11:15 - Noon

Panel: The Future of Location Intelligence – From Web Services to Enterprise Computing

Moderator: Mike Liebhold, Senior Researcher, Institute for the Future

Description: From Mike Liebhold - "Over the next few years we will see how physical places are becoming deeply mapped and deeply coded with cartographic and geoweb information. And frankly, businesses will use this information to drive efficiencies and profits. The way we work, the way we travel and the way we learn is changing, dramatically. Location Intelligence simply means using the best modern digital, and network technologies to harvest and harness the power of increasingly dense spatial information resources. This panel of "heavy hitters" will describe their Location Intelligence vision, how they expect to get there, and how they expect to bring the rest of the world along with them."

Speakers:

James Steiner, Senior Director of Product Management, Oracle Server Technologies Division, Oracle

Chris Couper, Distinguished Engineer, Wireless Broadband and Sensing Solutions, Member of the IBM Academy of Technology

View Presentation, PowerPoint

John Hanke, Director, Maps / Local / Earth, Google

Dr. Vincent Tao, Director, Microsoft Virtual Earth

Mike Tait, Director of Internet Solutions, ESRI

View Presentation, PowerPoint


Location: Parc I&II

Noon

Lunch
Sponsored by

Location: Atrium Area & Parc III

1:00 - 2:00 p.m.

Panel: How Long Will Free Geospatial Data Be Free?

Moderator: Kevin Pomfret, Partner, McGuireWoods LLP

Description: What are the issues surrounding easy access to massive amounts of valuable geospatial data? Will geospatial data become a commodity? Can you build a successful business plan around an API? What will happen next?

Speakers:

Ed Parsons, CTO, Ordnance Survey - UK

Dr. Kenneth Inman, Vice President, Strategic Resources, Claritas Inc.

Paul Smith, Chief Operating Officer, GlobeXplorer

View Presentation, PowerPoint


Christian Dwyer, Director of Operations, MapQuest, Inc.

Location: Parc I

LBS Grows Up: Business Models for Success

Moderator: Marc Prioleau, Telcontar

Description: The session will include the benefits from point addressing in geo-location applications; the next generation of applications for today's wired world, and why real-time and predictive traffic will emerge as the killer app.

Speakers:

Survey on LBS Use Conducted Among the Top 1000 Canadian Companies Dr. Claude Caron, GeoBusiness Group, Universite de Sherbrooke with Pierre Desjardins, Geomatique Canada, Natural Resources Canada, Martin Plante, GeoBusiness Group, Universite de Sherbrooke, and Daniel Chamberland-Tremblay, GeoBusiness Group, Universite de Sherbrooke

View Presentation, PowerPoint


LBS Deployments: Real-Time and Predictive Traffic Emerges as the Killer App Bryan Mistele, President and Chief Executive Officer, Inrix Inc.

View Presentation, PowerPoint


Keeping Small Business Customers In-site Chris Carver, Vice President of Business Development, FleetPoint

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LBS and Data Integration: The Grand Ultimate Vision Keith Armonaitis, President, Cubistix

View Presentation, PowerPoint


Location: Parc II

2:00 - 3:00 p.m.

Panel: Interoperability via Standardization: Toward Enhancing the Bottom Line

Moderators: Henry Tom, Co-Chair, ISO/TC 211 Advisory Group on Outreach, ISO and Carl Reed, Chief Technology Officer, Open Geospatial Consortium.

View Presentation, PowerPoint


Description: This standards panel introduces the activities of various companies providing access and using geographic information, engaging them in a constructive and ongoing dialogue, and striving to create a consensus for cooperation and coordination.

Speakers:

Kevin J. McNeely, McNeely IP Law

View Presentation, PowerPoint


Don Murray, Co-founder, Safe Software

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Jeremy Kreitler, Sr. Product Manager for Local and Maps, Yahoo

Steve Lombardi, Virtual Earth Program Manager, Microsoft

Location: Parc I

LBS Technology Update

Moderator: Scott Hotes, Chief Technology Officer and Vice President of Engineering, WaveMarket, Inc.

Description: Real-time and predictive traffic information could be the "killer app" to drive business efficiency; truly detailed point addressing schemes would put you closer to your intended destination, not just a street segment. These topics and more will be discussed in this session which addresses more of the "science" of LBS.

Speakers:

The Science of Prediction: How Next Generation Traffic Services Will Impact Business in 2006 Oliver Downs, Chief Scientist, Inrix

View Presentation, PowerPoint


Finding the Front Door: How Can Businesses Benefit From Point Addressing in Geo-location Applications? Todd Schmitt, Segment Manager, Tele Atlas

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Mobile Location and Navigation: Is Now the Time for Mass Market Success? Ronen Soffer, Executive Vice President, Telmap

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What Are the Strategic Impacts of MicroGeomatics for Location Based Services in Business? Dr. Claude Caron, GeoBusiness Group, Universite de Sherbrooke with Dr. Stephane Roche, Center for Research in Geomatics, University Laval (Quebec) and Michel Berthiaume, GeoBusiness Group, Universite de Sherbrooke and Dr. Lin Gingras, GeoBusiness Group, Universite de Sherbrooke

View Presentation, PowerPoint


Location: Parc II

3:00 - 3:30 p.m.

Break

Sponsored by

3:30 - 4:30 p.m

Panel: Why Should the CXO Care About Open Source Geospatial Products?

Moderator: Adena Schutzberg, Executive Editor, Directions Media

Description: What is the business case for open source geospatial solutions and software? What are the ramifications for the CXO? Is 2006 the "Year of Open Source"?

Speakers:

Gary Lang - Autodesk VP Engineering for the Infrastructure Solutions Division (ISD)

Dave McIlhagga, President, DM Solutions Group

Chris Holmes, Vice President, Strategic Development, The Open Planning Project

Brian Timoney, Principal, The Timoney Group

Location: Parc I

Spatial Information Management: ETL and the GeoWeb

Moderator: James Steiner, Senior Director of Product Management, Oracle Server Technologies Division, Oracle

Description: At the heart of location intelligence is the necessary function of extracting spatial information from enterprise systems and managing the information in a database. This session will discuss the tools required for efficient data management and deployment at the enterprise level.

Speakers:

Spatial ETL: Bringing the Power of Location to Applications Don Murray, Co-founder, Safe Software

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The Open Source Spatial Services Kit: Lowering the Cost of Deploying Services on the Geo-web Ben Lewis, Senior GIS Analyst, Advanced Technology Solutions, Inc.

View Presentation, PowerPoint


From Location Technology to Business Intelligence... Why Geography Matters in the Enterprise Robert Warren, Vice President of Products, MetaCarta

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Location: Parc II

4:30 - 5:30 p.m.

Panel: Why Should the CXO Care About the Wild Web of Mapping?

Moderator: Mike Liebhold, Senior Researcher, Institute for the Future

Description: There is so much anecdotal evidence that CEOs are beginning to ask for a view of their corporate information using tools like Google Earth, etc. Drag your boss to this session so they are not missing out!

Speakers:

Ian Clemens, Chief Technology Officer, IDV Solutions

View Presentation, PowerPoint


Raj Singh, Director of Interoperability Programs, Open Geospatial Consortium

View Presentation, PowerPoint


Geoff Zeiss, Director of Technology, Autodesk

David Cole, Strategic Account Executive, MapQuest

View Presentation, PowerPoint


Terence Mylonas, Director, Product Management, LoopNet, Inc.

Jeremy Kreitler, Sr. Product Manager for Local and Maps, Yahoo

View Presentation, PowerPoint


Shailesh Rao, Director, Local Search and Channel Partnerships, Google

View Presentation, PowerPoint


Location: Parc I&II

Immediately
following
the last
session

Tuesday Social Event

Come relax and network at the Tuesday Social with a taste of San Francisco cuisine
Sponsored by and

Location: Atrium Area


Wednesday, April 5 — Profiting from LI: Where BI and LI Meet

Today's session will focus on the how businesses can make money and how government can save money by integrating location technology with business intelligence and other mainstream enterprise computing systems. We'll kick off the day with a "BI Super Panel" – a session where the key technology officers of selected BI solution providers will discuss how to leverage location-based information.

8:00 - 9:00 a.m.

Business Intelligence Super Panel

Moderator: Mark Smith, CEO and Senior Vice President of Research, Ventana Research

View Presentation, PowerPoint

Listen to Audio, Wav (52.5 Mb)


Description: Why are business intelligence software solution providers getting into location technology? The key executives from some of the top BI companies in the world will share their vision.

Speakers:

John Koepcke, Chief Technology Officer, Hyperion

Ken Newberger, Product Marketing Director, Information Builders

Stuart Nisbet, Research & Development Director, Business Intelligence Platform Division, SAS

Neil Mendelson, Vice President, Product Management, Business Objects

Location: Parc I&II

9:00 - 9:30 a.m.

Keynote Presentation

Speaker: Chris Wilson, Vice President, ITS Strategy & Programs, DaimlerChrysler Research and Technology North America

Listen to Audio, Wav (34.6 Mb)


Location: Parc I&II

9:30 - 9:45 a.m.

Break

Sponsored by

9:45 - 10:45 a.m.

Location Intelligence: It's All About Productivity and Profits

Moderator: Hal Reid, Editor, Directions Media

Description: The primary focus of this conference was to provide a foundation to businesses and government on the prospective return on investment from deploying location technology. This session will provide three presentations that discuss ROI, predictive modeling, and the integration of location technology with business intelligence solutions.

Speakers:

Spatial Modeling of IPTV Potential Paul Rappoport, Temple University with Amy Liu, and Kevin Babyak, Marketing Systems Group and Robert Gessner, President, Massillon Cable TV, Inc.

View Presentation, PowerPoint


Where Does Location Intelligence Fit in An Enterprise Data Mining/BI Strategy? Timothy Pletcher, Director of Applied Research, CMU Research Corporation

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Open Source GeoSpatial: An Ever-increasing Return on Investment Chris Holmes, Vice President, Strategic Development, The Open Planning Project

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Location: Parc I

LI in Emergency and Homeland Security

Moderator: Chris Couper, Distinguished Engineer, Wireless Broadband and Sensing Solutions, Member of the IBM Academy of Technology

Description: Three presentations will discuss homeland security issues specifically in the area of patient and victim tracking during an emergency event and the importance and critical nature of location in the development of standards in emergency response.

Speakers:

Technology for Homeland Security: Pandemic Scenario Kevin Coleman, Principal, Technolytics

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Health Geographics for Patient and Victim Tracking During an Emergency Event Judith Woodhall, Managing Director, COMCARE

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The Value of "Enhanced" Points of Interest Data J. Edward Pickle, Chief Operating Officer, IONIC

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Location: Parc II

10:45 - 11:00 a.m.

Break

Sponsored by

11:00 - Noon

Culture Shock: The Art of Retailing Meets the Science of LI

Moderators: Jim Stone, President, geoVue

Description: The old strategy used demographics for basic site selection with desktop mapping. To be competitive, the new strategy involves network analysis and predictive analytics for sales projections.

Speakers:

Going Beyond Averages, Using Spatial Data to Analyze Insurance Risk Scott Tracy, Project Manager, QPC with Jennifer Lemus, Project Manager, ISO Innovative Analytics and David Lapp, Vice President of Database Engineering, Farallon Geographics

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The Retail Site Selection Process: Making Sure You Never Again Ask, "Will This Location Be Successful?" Dr. Richard Fenker, Founder and President, International Centre for the Science of Retail Modeling and Forecasting

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Adding Advanced Location Intelligence to Demo/Psychographics: Expanding Market Segmentation for Improved Site Selection and Advanced Marketing Brady Foust, Executive Vice President, Proxix Solutions, Inc.

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Advanced Spatial Analysis is Changing Location Strategy at Walgreens: How Science Transforms the Process of Decision Making John Baronello, Manager of Strategic Modeling, Walgreens Market Strategies

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Location: Parc I

The Sensor Web I

Moderator: David H. Williams, Chief Executive Officer, E911-LBS Consulting

Speakers:

Going Beyond GPS: The Practical Use of GIS Technology in Business Alex Walker, Chief Executive Officer, Cube Route Inc.

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The Open Location Services (OLS) Tracking Service Standard Johnny Tolliver, Senior Researcher, Oak Ridge National Laboratory

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Activity Monitoring in GeoSensor Networks Dr. Anthony Stefanidis, Professor, University of Maine

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Location: Parc II

Noon

Lunch

Location: Atrium Area & Parc III

1:00 - 2:00 p.m.

International Data: Business in Emerging Markets

Moderator: Doug Scott, Vice President, Sales and Marketing, Prediction Analytics

Description: This session will continue the discussion on the use of location technology in the retail industry with specific presentations about the challenges of deriving location intelligence in data deficient markets like Southeast Asia, and preventing disaster by knowing if you have the wrong retail location long before its grand opening.

Speakers:

The Use of Geomarketing in the Italian Market to Improve Market Knowledge Dr. Daniele Prioli, Geocom and Dr. Carlo Renzi, Geocom

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LI in Data Deficient Markets: China, India and SE Asia James Grigsby, Vice President, Operations, Pacific GeoPRO Ltd.

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Risky Big Market – Business Risk and City Competitiveness Mapping Analysis for China Stanley Wing Fai Ng, Chief Executive Officer, MapAsia.com

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How Spatial Enabled Analytics is Used for Market Analysis in India Vikas Choudhury, Director, Aurovision

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Location: Parc I

The Sensor Web II – Indoor LBS

Moderator: Krzysztof Kolodziej, Principal, MapXperts

Description: This session explores the possible approaches and technologies to location problems including people and asset tracking, mobile resource management, public safety and handset location-based service. It examines several indoor positioning systems, providing detailed case studies of existing applications and their requirements.

Speakers:

The Ins and Outs of Local (Indoor) Positioning Systems Krzysztof Kolodziej, Principal, MapXperts

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Active RFID and Wi-Fi: Integrating Location Technology into Standard Networks Joshua Slobin, Director of Marketing, AeroScout, Inc.

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TV-Positioning for Mobile Applications Matthew Rabinowitz, Chief Technology Officer and Co-Founder, Rosum Corporation

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Seamless Outdoor/Indoor Navigation for Blind and Visually Impaired Individuals Charles LaPierre, Senior Software Engineer, Benetech and Chief Technical Officer, Sendero Group

Coin-sized Radios Which Enable Location-aware Networking Technology, Allowing Every Day Objects to Have Location Awareness Vincent Coli, Vice President, ?ther Wire & Location, Inc.

View Presentation, PowerPoint


Location: Parc II

2:00 - 3:00 p.m.

Real Estate and LI

Moderator: Gil Castle, Castle Consulting

Speakers:

The Drive Towards Data Standards in the Mortgage Industry John Cirincione, SRA, Technology and Jeff Bradford, MISMO Representative, Appraisal Institute

View Presentation 1, PowerPoint

View Presentation 2, PowerPoint


Giving Away Location Intelligence for Those Working in Community Development Troy Anderson, Managing Director, Interactive, Fannie Mae Foundation

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Our Web GIS Experience from 1995 to 2006; An Answer in Search of a Question? Jim Zellmer, Vice President, Virtual Properties

View Presentation, PowerPoint


Location: Parc I

Location Intelligence: More on ROI

Moderator: Bob Hazelton, Technical Director for GIS Integration, Information Builders

View Presentation, PowerPoint


Description: There is more than just anecdotal evidence about the cost savings derived from using location technology. This session will include presentations that continue the discussion on the return on investments that organizations can expect from the integration of location technology with business intelligence.

Speakers:

What Does It Take to Win Grant Funding for Your LI Technology Needs? Jennifer Hemmerich, MPA, Grants Consultant, Chief Executive Officer, COGENT

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The Last Low Hanging Fruit of Salesforce Management – An Easy Way to Boost the Efficiency of Your Salesforce Using Location Intelligence Endre Roth, President, LOGIC iN ACTION

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Creating Real World Geographic Business Intelligence Solutions Bob Hazelton, Technical Director for GIS Integration, Information Builders

Location Based Behavior Analysis – Transforming Data to Profits Erel Rosenberg, Chief Executive Officer, Correlation Systems

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Location: Parc IŲ

3:00 - 3:30 p.m.

Break

Sponsored by

3:30 - 4:30 p.m.

Profit or Perish: The prospects for early adopters of LI

Moderators: Dave Sonnen, President, Integrated Spatial Solutions, Inc. and Chris Couper, Distinguished Engineer, Wireless Broadband and Sensing Solutions, Member of the IBM Academy of Technology

Description: Time is not a renewable resource. Locations are expensive and/or scarce. A discussion on the scarce resources of time and space and how location technology will help facilitate the challenges ahead. Will the early adopters win?

Speakers:

TBA Erich Seamon, Erich Seamon & Associates

TBA Jim Farley, Vice President of Business Development, Leica Geosystems

Location: Parc I&II

4:30 p.m. -

Eat at Joe's

A time to kick back and talk about...what else? The future of the Location Intelligence market...

2010 Speakers

Dylan Lorimer, Product Manager, Google Enterprise Geospatial