Moderator: Michael L. Gonzales, President, The Focus Group, Ltd.
Discussions of the challenges faced by corporate "champions" of location technology and the business case to justify buying decisions and integration issues.

This presentation may help someone interested in getting started with spatial tools or analysis avoid certain problems we encountered and understand what the issues are with selling to senior management. We have avoided costs and improved project turn around from beginning to end.

This presentation will clearly illustrate the value and payoff of a spatially enabled business rules and events solution for real-time data. We’ve seen faster response to critical changes in status of assets (vehicles, people, goods) resulting in actions taken to repair, add additional resources, issue alerts, etc.

Moderator: Mark Smith, CEO, Ventana Research
System Architecture and deployment via web services

This presentation demonstrates that integration of several previously disparate technologies offered a new, more effective tool, than prior human resource intensive approaches. This solution has improved the sustainability of fish stocks and protection of endangered sea life within US waters.

Moderator: Mike Agron, Managing Director, Channel Sales, Partner & Business Development, MapInfo
Discussions about the organizational challenges of using Location technology with other enterprise systems and how they were overcome.

Moderator: Carl Reed, Chief Technology Office, Open Geospatial Consortium
Overview of where Location technology fits within enterprise applications and the collaboration necessary to overcome interoperability obstacles - Case Studies of examples from Retail, Banking, Insurance

Moderator: Jack Pellicci, Group Vice President, Business Development, Oracle North American Public Sector
The result of pushing GIS to the web and mobile devices is the availability of myriad applications, data, and services - What’s out there and how can you use them within enterprise systems.

This presentation will help identify the best strategy to combine GIS and OLAP capabilities to better support decision-making. Positive results in many applications have been achieved such as: 1) cutting by a factor of 10 the time required to produce maps and reports that summarize key information; 2) allowing new users having never heard of GIS to produce hundred of thousands of synchronized maps/reports/tables on demand with only three hours of training; and 3) providing keyboardless access to geospatial data at different levels of detail with a facility never achieved before.

A majority of products in the emergency response space are not spatially enabled. ComCARE, by offering a spatial component as a shared application, may help jump start that application space. The existence of an interoperable framework will reduce the cost to government agencies of developing their own emergency response systems.

Moderator: Howard Hayes, Vice President of Dynamic Content, NAVTEQ
Traffic, Weather, Satellite Imagery - How location-based content will change the way corporations, the media, and consumers will do business, plus other sensor technology with a geospatial component

Moderator: Ted Morgan, Founder & President, Skyhook Wireless
Its all about Mobility - The applications and technology that will influence the future of location-based services

The case studies presented will show how an existing Wi-Fi network can achieve many of the same cost savings and benefits as other location systems at a much lower cost. Reduced labor and capital costs, reduced transaction time, increased accuracy of service and reduced theft/loss are some of the benefits.

Moderator: Steve Walden, Vice President and General Manager, Centrus Division, Group 1 Software, Inc.
The result of pushing GIS to the web and mobile devices is the availability of myriad applications, data, and services - What’s out there and how can you use them within enterprise systems.

Having a cartographical view over complex OLAP-based analysis helps mapping and imagery inventory managers to better manage the production, distribution and quality control of their assets, revealing graphically information not apparent to traditional analysis results in the form of text, tables and charts.

This case study will demonstrate how companies can improve productivity, cut overhead and reduced costs and enable funds to be reallocated to infrastructure improvements or other vital projects. Customers enjoy significant efficiencies with a system that allows employees to access important data about the location and design of the infrastructure previously isolated in departmental systems. Cross-organizational queries that once took three to four weeks to answer get solved within minutes. Reports and data analysis can be produced easily, while expensive and unwieldy processes are eliminated.

Moderator: Gil Castle, CEO, Castle Consulting
The Real Estate business is driven by location intelligence. Information is Power in real estate. The Real Estate business is driven by location intelligence. Speakers will address how to leverage spatial information for a competitive advantage.

The measures of success used by the clients in this case study include increases in top-line revenue, increases in unit growth rates and decreases in unit closures.

Moderator: Hal Reid, Senior Technical Editor, Directions Magazine
From site selection to logistics, location is a factor in maximizing sales and customer satisfaction

This case study will explain how the state-of-the-art in site selection technology is being applied in real business situations, including application of psychographics and GIS. These methodologies have been utilized for hundreds of clients in every type of retail, restaurant and service concept. Since Buxton’s 2001 analysis of the Container Store’s sites and customers, this retailer has minimized risk, while opening a handful of "home run" stores instead of dozens or hundreds of mediocre stores.

Moderator: Todd Hollenbeck, Director of IT, FedEx Services Corporation
Running the ROI numbers of logistics for field service management

Moderator: Nora Parker, Senior Managing Editor, Directions Magazine
From site selection to logistics, location is a factor in maximizing sales and customer satisfaction

The presentation will offer an operational alternative to standard practice in target selection to innovators who would like to try a fresh approach under conditions of market and media fragmentation. The results of a back test will show that if enhansed geodemographic cluster based marketing had been used instead of a simple but still multi-variable demographic profile there would be a significant increase in the number of households hit that are clearly in the "real target" per dollar spent on the campaign.