Agenda - 2005

Day 1 — Monday — May 2, 2005

8:00 AM

Registration Opens

9:00 AM – 12:00 PM

Pre-Conference Workshops

1:00 PM – 4:00 PM

Pre-Conference Workshops

6:00 PM

Registration Ends


Day 2 — Tuesday — May 3, 2005

7:30 AM – 8:30 AM

Breakfast & Registration

8:30 AM – 9:00 AM

Introductions

9:00 AM – 9:45 AM

Keynote - Mark Snow, Cox Communications

9:45 AM – 10:00 AM

Break

Wyndham Foyer

10:00 AM – 11:45 AM

Plenary Session: Perspectives on Location Intelligence - Challenges for CEOs and CIOs
Moderator: Henry Morris, Group Vice President for Applications and Information Access Software Research, IDC

Wyndham A

CIOs from major corporations discuss their decision to incorporate location intelligence with enterprise systems; Responses from Major IT vendors

Part I -- End Users and Enterprise Software Providers
Panelists:
Gil Piddington, CIO, DecisionOne
Carl Reed, CTO, Open Geospatial Consortium
Mark Snow, Field Marketing Director - Western Division, Cox Communications
Jim Metcalf, Director of Technology Platform Products, SAS

Part II -- Solution Providers
Panelists:
Steve Benner, Director, Strategic Accounts, ESRI
Bob Denaro, Vice-President and General Manager of Business and Government Solutions, NAVTEQ
Rob Agee, Lead Partner Development Manager, Microsoft
Mike Hickey, Chief Operating Officer, MapInfo
Jack Pellicci, Group Vice President, Business Development, Oracle North American Public Sector
Steve Walden, Vice President and General Manager, Centrus Division, Group 1 Software, Inc.

11:45 AM – 1:00 PM

Buffet Lunch

Exhibit Hall & Wyndham Foyer - Wyndham A

1:00 PM – 2:00 PM

Plenary Session: Location Intelligence for Corporate “Homeland Security”: Risk Assessment, and Risk Mitigation
Moderator: Kevin Coleman, President, Technolytics

View Presentation, PDF

Many companies are exposed to risk due to either natural phenomenon or terrorist activity. Where can location technology be used to mitigate the potential hazards and how much should government be involved providing assistance?

Panelists:
Alan Leidner, Senior Associate, Booz Allen Hamilton
Brent Jones, Vice President, Sewall
Bill Webb, Director of Homeland Security, Unisys

Executive Track - Wyndham A

Integration Technology Track - Wyndham B

Applications Track I - Philadelphia Room

2:00 PM - 3:00 PM

LT/BI - Location Intelligence - Strategic issues of Integration - What does the CEO or CFO think?
Moderator: Michael L. Gonzales, President, The Focus Group, Ltd.

Discussions of the challenges faced by corporate "champions" of location technology and the business case to justify buying decisions and integration issues.


"Selling GIS Based Analysis to Senior Management"
Shane Coates, Manager, Channel Development Professional Services, John Deere Company

View Presentation, PowerPoint


"Location-aware Business Rules and Events for Real-time Sensor Data"
Barry Glick, President & CEO, ObjectFX Corporation

View Presentation, PowerPoint


Focus on Fundamentals to Sell the "C" Level
Nicholas Jacquez, President and CEO, TerraSeer

View Presentation, PowerPoint

Spatial Databases - An Enterprise Solution I
Moderator: Jack Pellicci, Group Vice President, Business Development, Oracle North American Public Sector

The result of pushing GIS to the web and mobile devices is the availability of myriad applications, data, and services - What’s out there and how can you use them within enterprise systems.


"Building a Geospatial Enterprise Architecture for the Commonwealth of PA"
Jim Knudson, OCP, State Geospatial Technologies Director, Office of Administration, Commonwealth of Pennsylvania

View Presentation, PowerPoint


"Integrating GIS and OLAP: a New Way to Unlock Geospatial Data for Decision-making"
Dr. Yvan Bedard, Professor, Centre for Research in Geomatics, Laval University

View Presentation, PowerPoint


"EPAD, A Geospatially Enabled Directory for Emergency Response Interoperability - a ComCARE Alliance Initiative"
Benjamin Lewis, Senior GIS Analyst, Advanced Technology Solutions, Inc., and
Judith Woodhall, Managing Director, ComCARE

View Presentation, PowerPoint

Real Estate Information Arbitrage
Moderator: Gil Castle, CEO, Castle Consulting

View Presentation, PowerPoint

The Real Estate business is driven by location intelligence. Information is Power in real estate. The Real Estate business is driven by location intelligence. Speakers will address how to leverage spatial information for a competitive advantage.


"How GIS is Used to Manage a Proactive Real Estate Planning Process for Three of America's Largest Retailers -- Sears, Saks and Ace Hardware"
Paul Sill, President, Forum Analytics, LLC


"Mapping Web Services for Real Estate and Site Selection"
Andrew Pitcairn, Senior Director Business Development, GlobeXplorer

View Presentation, PowerPoint

3:00 PM – 3:15 PM

Break

Wyndham Foyer

3:15 PM - 4:30 PM

Location Technology - Deployment and Integration with other Enterprise IT Systems
Moderator: Mark Smith, CEO, Ventana Research

System Architecture and deployment via web services


"How OGC LS Standards Enable Integration with Enterprise IT"
Carl Reed, CTO, Open Geospatial Consortium

View Presentation, PowerPoint


"Deploying OGC Compliant Location Based Services for the Mobile Phone Sector"
Michael Jackson, Director, Space Business Centre, QinetiQ

View Presentation, PowerPoint


"Multi-dimensional Spatial Analysis in a Law Enforcement Environment"
Jeffery Douglas, CEO, Absolute Software

View Presentation, PowerPoint


"Location Technology Enables Business Intelligence"
Mark Smith, CEO, Ventana Research

View Presentation, PowerPoint

Dynamic, Real-time Digital Geospatial Data: Traffic, Weather, Crime - What data do you need... and when do you need it?
Moderator: Howard Hayes, Vice President of Dynamic Content, NAVTEQ

Traffic, Weather, Satellite Imagery - How location-based content will change the way corporations, the media, and consumers will do business, plus other sensor technology with a geospatial component


"Is the Killer Consumer LBS Application Real Estate?"
Brad Blumberg, CEO, Smarter Agent

View Presentation, PowerPoint


"Off-Board Navigation Systems in the Wireless Marketplace"
Ronen Soffer, Executive Vice President, Telmap

View Presentation, PowerPoint

Business Analytics in Retailing
Moderator: Hal Reid, Senior Technical Editor, Directions Media

From site selection to logistics, location is a factor in maximizing sales and customer satisfaction


"DecisionMaps: Business Siting and Economic Development in Philadelphia"
Robert Cheetham, President and CEO, Avencia

View Presentation, PowerPoint


"The Container Store's Strategy to Opening Home Run Locations – Merging Consumer Data with GIS"
Richard Hollander, President of the CustomerID Division, Buxton, and
Valerie Richardson, Vice President Real Estate, The Container Store

View Presentation, PowerPoint


"Seven Lessons from Seven Years of System-Building"
Michael Kesselman, Vice President of Professional Services, geoVue, and
Denise Carleton, Director of Market Planning and Research, Dunkin' Donuts

View Presentation, PowerPoint

4:30 PM – 5:30 PM

Plenary Session: Mapping Portals: Are they driving location technology into the enterprise?
Moderator: Adena Schutzberg, Executive Editor, Directions Media

Online consumer mapping portals fanned the flames of the internet explosion during the mid-90s. Now ubiquitous, these mapping applications are used by retailers, banks, and other companies to help their clients locate their nearest facility and get driving directions. But how has online consumer mapping helped to push this technology deeper into enterprise computing? Experts from the major companies supplying this technology will lead a panel discussion on this topic.

Panelists:
Craig Barton, Director, Product Management for MapQuest Business Solutions
Jeremy Kreitler, Senior Product Manager: Maps & Local, Yahoo
Rob Agee, Lead Partner Development Manager, Microsoft
Noah Doyle, Keyhole Strategic Partner Development, Google
Sean Phelan, Founder & Chairman, Multimap.com

5:30 PM – 7:30 PM

Exclusive Exhibit Time - Executive Social


Day 3 — Wednesday — May 4, 2005

8:00 AM – 9:00 AM

Breakfast & Registration

9:00 AM – 10:00 AM

Keynote - Tim O'Reilly, CEO of O'Reilly Media, Inc.


View Presentation, PDF

10:00 AM – 10:30 AM

Break

Exhibit Hall Open

Executive Track - Wyndham A

Integration Technology Track - Wyndham B

Applications Track I - Philadelphia Room

10:30 AM - 12:00 AM

Location Technology - Selling it to Executive Management, IT, and Everyone Else
Moderator: Mike Agron, Managing Director, Channel Sales, Partner & Business Development, MapInfo

Discussions about the organizational challenges of using Location technology with other enterprise systems and how they were overcome.


"Strategies for Targeting GIS Expenditure Where It Counts"
Ross Smith, Principal Consultant, PA Consulting Group and
Frank Grablutz, GIS Manager, Aqua Pennsylvania

View Presentation, PowerPoint


"Geo-intelligent Solutions for Generating Balanced, Compact and Contiguous Territories"
Brady Foust, Senior Vice President, Proxix Solutions

View Presentation, PowerPoint


"Mobile Tracking and Worker's Rights - How to Avoid the Crisis behind the Technology"
Keith Armonaitis, President, Cubistix

View Presentation, PowerPoint

Location Determining Technologies: RFID, WiFi, GPS, & LBS
Moderator: Ted Morgan, Founder & President, Skyhook Wireless

Its all about Mobility - The applications and technology that will influence the future of location-based services


"Location Based Systems that Help You Capitalize Your Existing Wireless Infrastructure"
Richard Barnwell, CTO, PanGo Networks

View Presentation, PowerPoint


"Combining Wi-Fi and RFID for Greater Enterprise ROI Through Location"
Andris Berzins, VP, Marketing and Business Development, AeroScout

View Presentation, PowerPoint


"Total Asset Visibility Enabled Through RFID Technology -- A Case Study in Medical Logistics"
Maryam Esfarjani, Senior Associate, Booz Allen Hamilton


"How '1-800 Got Junk?' is Using LBS to Accelerate Growth and Profitability"
Gary A. Hartwig, President, First Gate Ventures

View Presentation, PowerPoint

Operational Analytics and Logistics - Route Planning for Field Service Management
Moderator: Todd Hollenbeck, Director of IT, FedEx Services Corporation

Running the ROI numbers of logistics for field service management


"Managing the Door-to-door Delivery of Millions of Yellow Pages Directories"
John Fisher, President and CEO, DMTI Spatial

View Presentation, PowerPoint


"Business Value of LBS in Field Service"
Christian Kotscher, Solutions Executive, IBM

View Presentation, PowerPoint


"How to Improve Field Technician Productivity via Improved Schedule / Route Optimization"
Amit Bendov, Senior VP of Product Marketing, ClickSoftware

View Presentation, PowerPoint

12:00 AM – 1:30 PM

Lunch

In the Exhibit Area

1:30 PM - 3:00 PM

LT/BI Obstacles - Interoperability & Collaboration
Moderator: Carl Reed, Chief Technology Office, Open Geospatial Consortium

Overview of where Location technology fits within enterprise applications and the collaboration necessary to overcome interoperability obstacles - Case Studies of examples from Retail, Banking, Insurance


"Where We've Been isn't Where We're Going: Building a business on a volatile standards base"
Andrew Updegrove, Gesmer Updegrove, LLC

View Presentation, PowerPoint


"Who Needs Interoperability Anyway, It Just Works!"
George Moon, CTO, MapInfo

View Presentation, PowerPoint


"Enabling Enterprise Location-Based Services Today"
Steve Myers, Product Manager, Sprint Business Mobility Framework,
Philip Darringer, Group Product Manager, Oracle Pervasive Technologies

View Presentation, PowerPoint

Spatial Databases - An Enterprise Solution II
Moderator: Steve Walden, Vice President and General Manager, Centrus Division, Group 1 Software, Inc.

The result of pushing GIS to the web and mobile devices is the availability of myriad applications, data, and services - What’s out there and how can you use them within enterprise systems.


"A GIS-based Multidimensional Analysis Application to Improve Management of Mapping and Imagery Inventory and Production"
Normand Bernier, Vice President, Syntell

View Presentation, PowerPoint

View Long Version, PowerPoint


"Using Geographic and Design Information to Better Serve Customers and Save Costs"
Chris Bradshaw, VP of Infrastructure Solutions Division, Autodesk

View Presentation, PowerPoint


"Effective Use of Spatial Databases for Enterprise Data Integration"
Paul Watson, Chief Scientist, Laser-Scan

View Presentation, PowerPoint

Business Analytics in Retailing II
Moderator: Nora Parker, Senior Managing Editor, Directions Media

From site selection to logistics, location is a factor in maximizing sales and customer satisfaction


"Using Enhanced Geodemographic Clusters Versus Simple Demographics in Targeting and Media Planning -- Case Studies of an Automobile, a Prosthetic Device, and a University"
Tony Lea, Sr. Vice President, Environics Analytics

View Presentation, PowerPoint


"Is Video on Demand Cannibalizing the Video/DVD Rental Market?"
Amy Liu, Geodemographer, Marketing Systems Group,
Kevin J. Babyak, Statistician, Marketing Systems Group,
Paul Rappoport - Professor, Department of Economics, Temple University

View Presentation, PowerPoint


"How to turn proximity tools into sales tools -- Choice Hotels Case Study"
David Klein, Marketing Consultant, SpatialPoint

View Presentation, PowerPoint

3:00 PM – 3:15 PM

Break

Wyndham Foyer

3:15 PM – 4:30 PM

Plenary Session: Roundtable Wrap up - From Location Technology to BI - Emerging Technology Trends
Moderator: David Sonnen, Founder, Integrated Spatial Solutions, Inc

View Presentation 1, PowerPoint

View Presentation 2, PowerPoint

The convergence of GIS and BI, coupled with dynamic, real-time geospatial positioning and determination technologies will create a new wave of business intelligence that line managers will need to deal with and analyze to make sound, operational decisions.

Panelists:
Steve Benner, Director, Strategic Accounts, ESRI
Chris Bradshaw, VP of Infrastructure Solutions Division, Autodesk
John Frank, CTO, MetaCarta
Xavier Lopez, Director of the Spatial, Location and Network Technologies Group, Oracle
George Moon, CTO, MapInfo
Tim O'Reilly, CEO, O'Reilly Media
Dean Stoecker, President, SRC LLC
Andrew Updegrove, Attorney, Gesmer Updegrove LLC

2010 Speakers

Dylan Lorimer, Product Manager, Google Enterprise Geospatial