Paul Amos, Managing Director of the Wharton GIS Research Laboratory at the University of Pennsylvania

Paul Amos is the Managing Director of the Wharton GIS Research Laboratory at the University of Pennsylvania. He has over eight years experience with desktop geographic information systems software and is an ESRI certified ArcGIS instructor. Since coming to The Wharton School seven years ago, Mr. Amos has focused on customizing GIS software for commercial real estate clients, developing internet mapping software applications and analyzing residential property values with GIS. Mr. Amos has recently started writing GIS software product reviews for Directions Magazine. Prior to coming to The Wharton School, Mr. Amos was a GIS Analyst at Smith-Parke & Co., Inc. in Sarasota, Florida. He has earned Masters Degrees in Technology Management from the University of Pennsylvania and in Geography from the University of Florida and a Bachelor’s degree in Finance from the University of Pittsburgh at Johnstown.

Joseph R. Francica, Editor-in-Chief and General Manager, Directions Magazine

Mr. Francica is Editor-in-Chief and General Manager of Directions Magazine. He is also the principal of Geodezix Consulting, a company providing location-based business intelligence and strategy for corporations needing market research and geospatial application solutions. He was the past editor of Business Geographics Magazine and a regular columnist for GEOWorld Magazine from 1991 until 2001. He has published more than 100 articles on topics including market research, retail trade area analysis and the use of GIS technology for business applications. Mr. Francica is a co-founder and current CEO of GISbid.com, a project marketplace for posting and bidding on spatial information technology opportunities. Mr. Francica received his Bachelors from Rutgers University, a Master’s from Dartmouth College, and an MBA from the Edwin L. Cox School of Business at Southern Methodist University.

David C. Schmittlein, Deputy Dean, The Wharton School of Business, Ira A. Lipman Professor, Marketing

Dr. Schmittlein is involved in research, design and analysis of market research information for measuring customer perceptions and preferences, and for assessing the impact of marketing actions. He has worked in areas related to antitrust, patent infringement, trademark and trade dress infringement, deceptive advertising and market-based evidence pertaining to damage assessment.

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Jack Dangermond, Founder and President of ESRI

Jack Dangermond is the founder and president of ESRI, the technical and market leader in GIS software. ESRI (Redlands, California) pioneers innovative solutions for working with spatial data on the desktop, across the enterprise, in the field and on the Web.

ESRI has the largest GIS software install base in the world with more than one million users in more than 100,000 organizations representing business, government, Non-Government Organizations (NGOs), and academia. Mr. Dangermond fostered the growth of ESRI from a small research group to an organization of 2,700 employees, known internationally for GIS software development, training and services. ESRI now has 16 subsidiaries as well as more than 72 distributors worldwide. ESRI also has 11 regional offices throughout the United States and continues to grow at a steady rate.

Mr. Dangermond is recognized not only as a pioneer in spatial analysis methods, but also as one of the most influential people in GIS. Over the last 30 years, Mr. Dangermond has delivered keynote addresses at numerous international conferences, published hundreds of papers on GIS, and given thousands of presentations on GIS around the world. He is the recipient of a number of awards, honorary degrees, lectureships and medals.

Bryan Fields, Founding Partner of Millennium Retail Partners (MRP)

Mr. Fields is a Founding Partner of Millennium Retail Partners (MRP). MRP provides real estate advisory services to the retail real estate sector. Previously he was with Home Depot Real Estate Department from April 1984 through February 2002. He served as SVP leading all real estate activities for the company from July 1997. He created and maintained the real estate strategic plan for the entire organization including Home Depot, Expo, International, offices and distribution facilities.

Mr. Fields recruited and led a high performance real estate team opening up to 200 new stores per year. Approximately 80% of the team’s activity was ground up development involving site selection, site acquisition, site plan negotiations, entitlements, environmental analysis, excess property sales or leases, and document negotiation. This team met its store opening goal in every year.

Mr. Fields served on the Board of Trustees for the International Council of Shopping Centers from 2000 to 2003. He has a B.S. in Economics and an MBA from the Wharton Division of the University of Pennsylvania.

Alan Nunns, General Manager of Global Technology and Strategy for the ChevronTexaco Information Technology Company (ITC)

Dr. Nunns is the General Manager of Global Technology and Strategy for the ChevronTexaco Information Technology Company (ITC), which serves customers worldwide within ChevronTexaco Oil Company. His group manages technology development and internal marketing, IT research, competency development, strategic sourcing and business planning for ITC.

Dr. Nunns began his career with Chevron in 1982 as a research geophysicist. He was a principal contributor to Chevron’s first generation of interactive systems for seismic interpretation and geophysical analysis. He was later team leader for basin analysis, and founding member of Chevron’s structural geology research group. In 1993 he moved overseas to Chevron Nigeria Ltd. (CNL). He was involved in the seismic interpretations that led to the discovery of the large Benin River, Dibi and Gbokoda oil fields. He was the earth science advisor for CNL’s largest asset area and coordinated CNL’s first geosteered horizontal wells. Upon returning to the United States, Mr. Nunns was the headquarters IT manager for Chevron’s international upstream operations, before his current assignment.

Dr. Nunns received a B.Sc. with honors in geology from Auckland University, and a Ph.D. in geophysics from Durham University, where he was a Commonwealth Scholar. After graduation, he spent two years as a NATO postdoctoral scholar at Columbia University.

Dean Stoecker, President, SRC LLC

Dean is president and co-founders of SRC, LLC, and a Location Intelligence veteran of 22 years. His strong knowledge of industry dynamics, technology trends and applications of micromarketing and spatial technologies has led SRC into a leadership role in the design, development and deployment of Integrated Micromarketing Systems with more than 60,000 customers worldwide. His content background is extensive having been in management roles with Dun & Bradstreet and Strategic Mapping. His understanding of location-based, business intelligence software and business process requirements led SRC in the creation of advanced component technologies which provide data, country, GIS and platform independence that support single user desktop to departmental to enterprise-wide solutions for Fortune 500 companies. Under Dean’s leadership, SRC has deployed advanced location based technologies for global companies including BP, Sprint, Bank of America and Ford Motor Company, and under OEM relationships with ESRI, Generation 5 and the U.S. Census Bureau. He received his MBA from Pepperdine University and a BS in International Business from the University of Colorado, Boulder in 1979.

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Jason Angelides, Director of Marketing, TruePosition

Jason Angelides is the Director of Marketing at TruePosition in King of Prussia, Pennsylvania. Mr. Angelides joined TruePosition in 1998, but has been involved in the design and development of wireless products since 1994. Mr. Angelides has a Bachelor of Science from Villanova University and a Master’s Degree from the Illinois Institute of Technology.

Jay Benson, Vice President, GDT

Jay joined GDT in 1999 and is responsible for strategy and product development and for defining new markets and applications for spatial data. Since joining GDT, he has helped expand GDT’s presence in several new markets, including the evolving LBS marketplace, which includes applications such as IVNS, fleet/AVL, and wireless-based navigation services. He has driven and secured partnerships and contracts with several key organizations, ranging from the Massachusetts Institute of Technology for image server technical assistance to the outsourcing relationship for offshore vector creation to the data contract with the premier in-vehicle concierge service. He holds a bachelor’s degree in geography from Dartmouth College and an MBA from Dartmouth’s Amos Tuck School of Business Administration.

Joe Berry, Vice President, GIS and LBS, TeleAtlas

Joe is responsible for building partnerships with customers by assuring their success in the areas of GIS and LBS. He brings more than 20 years of telecommunications, enhanced information services and telematics industry experience to Tele Atlas. He began his career with Ameritech in system engineering developing enhanced safety and security systems such as E-911 and Security Link. His work in the enhanced information services arena has earned him national prominence including an International Engineering Consortium’s Info-vision award and U.S. patents. Joe left SBC and the telecommunications industry to help expand the emerging telematics industry. Before joining Tele Atlas he was senior director of product management at Wingcast, a telematics service provider. He also served as executive director, responsible for developing relationships with the automotive OEMs for Wingcast.

James Bisker, Director of Research, Insurance Practice, TowerGroup

James (Jamie) has been with TowerGroup for over four years and is currently the Director of Research for the Insurance Practice. Previous TowerGroup assignments include Research Analyst and Senior Research Analyst with the practice. He has over 25 years of experience in information systems with 18 years in the insurance industry. In that time, Jamie was responsible for technology implementations, strategic planning, and technology architectures in life as well as property and casualty (P&C) insurance. His areas of specialization include intelligent systems, geographic information systems, data warehousing and business intelligence. As a research analyst, it was his role to understand the business models that drive the insurance industry and recognize how and when information technology can provide a competitive advantage in today’s marketplace.

Prior to joining TowerGroup, Jamie held technology positions at Nationwide Insurance Enterprise including Technology Architect with the GatesMcDonald subsidiary, Technology Research Analyst for Intelligent Systems with the property and casualty company, and Technology Liaison with the life company. Before joining Nationwide, he was a Distributed Data Processing Consultant for Sterling Software. He has written several corporate technology strategies on high performance computing, geographic information systems and artificial intelligence.

Tony Buxton, Chief Executive Officer, Tactician Corporation

Tony is Chief Executive Officer of Tactician Corporation, where he is responsible for executive management and strategic planning, supervision of product engineering and direction of international activities. He co-founded the company in 1988. He graduated in Architecture from Sydney University, and has an Affiliate diploma from Australian Stock Exchange. He pioneered the Australian demographics industry by co-founding APASCO in 1974. Overall, he has 29 years in Geo-targeting technologies at the design and client execution level, and has interacted with senior management of clients, suppliers and technology partners in the US, Europe, Asia and South America during past 15 years.

Kanwar Chadha, Vice President of Marketing, SiRF Technology

Kanwar Chadha is a Founder, Member Board of Directors and Vice President of Marketing at SiRF Technology, a market leader in innovative GPS based location technology for mobile consumer and mainstream commercial platforms. His responsibilities include establishing the company’s vision, corporate strategies and strategic alliances. He has over 20 years of experience in various marketing and management positions. Prior to founding SiRF, he served as General Manager of the multimedia group and Director of Strategic Marketing at S3 Inc. where he led the development of innovative audio and video processing technologies. Before joining S3, Mr. Chadha was the Chairman and co-founder of AQuesT, Inc., a developer of multimedia and 3D graphics acceleration products. From 1983 to 1989, he was at Intel in various product-marketing positions including Product Line Manager for the i860 RISC processor and floating point coprocessors 8087/287/387.

Ed Clary, CIO, Haverty Furniture Cos., Inc.

Ed is the Chief Information Officer for Haverty Furniture Cos., Inc. and a member of its Management Committee. Ed is a native of High Point, NC. He attended Appalachian State University in Boone, North Carolina where he received a BSBA with a dual concentration in Finance and Information Systems. He received a Masters of Business Information System from Georgia State University in Atlanta, Georgia. He lives in Duluth, Georgia and has a wife and three children.

William S. Cody, Managing Director, Jay H. Baker Retailing Initiative, The Wharton School, and Lecturer, Marketing Department, The Wharton School

Mr. Cody is the managing director of the Baker Retailing Initiative and a lecturer in the Marketing Department at the Wharton School, University of Pennsylvania. Prior to joining the Baker Initiative, he was a Senior Manager with Accenture’s Strategy & Business Architecture Group where he was a consultant to U.S. and European retailers in the areas of marketing, merchandising and finance.

Kevin Coleman, President, Technolytics & Contributing Columnist on Cyberterrorism and Homeland Security for Directions Magazine

Kevin G. Coleman, Ph.D., is a Kellogg School of Management Executive Scholar and a seasoned executive with nearly two decades of experience. His accomplishments stand out among the leaders in his industry and he has helped to write the rules of doing business in the new economy. Dr. Coleman is a sought after source of insights and information about today’s fast-paced business & technology environments and has participated in more than forty interviews and published more than a dozen white papers. Dr. Coleman brings with him a unique perspective on management, technology and the global business environment. He was the Chief Strategist for Netscape, and has worked for leading consulting organizations such as Deloitte & Touche and with CSC Consulting.

Working with the leaders of some of the world’s largest and most prestigious companies, Dr. Coleman has assisted organizations in achieving breakthrough growth and performance by leveraging new technology to change the way business is conducted. He has personally briefed executives from 15 of the 50 largest companies in the world and nearly 400 CEOs worldwide. He holds several board positions, including a board seat for the National Technology Transfer Center (NTTC), the organization responsible for commercialization of all government sponsored research. In addition, he has briefed both members of the Congress and the Senate on issues surrounding information security. Most recently, Kevin joined the board of Johns Hopkins University representing the Applied Physics Lab, the leading technology research center for NIH, NASA and DoD and the University of Pittsburgh Medical center Limbach Entrepreneurial Center as a Strategic Advisor

Michael Cosentino, Geospatial Market Development Manager, Sun Microsystems

Michael Cosentino has over 25 years of experience in GIS, LBS and remote sensing. He is the Geospatial Market Development Manager at Sun Microsystems since 1987. In his current position he develops Sun’s approach to the geospatial markets, recruits the leading software and service partners, works with field sales to secure strategic accounts, serves on and sponsors geospatial industry standards efforts, and provides Sun engineering with a user’s perspective on the geospatial application and service environment.

Michael holds a Bachelors degree in Forest Resource Management from UC Berkeley and a Masters degree in Biogeography (RS/GIS) from UC Santa Barbara. He has authored GIS and remote sensing research papers, magazine articles, and is a former contributing author to the Manual of Remote Sensing. He is a former Marine and served in Vietnam as a combat engineer.

Lawrence J. Daniel, President & CEO, Conclusive Strategies

Mr. Daniel is the former president and CEO of the Daniel Consulting Group, LLC, and vice president of research and information systems at the Castillo Company. He is a widely published expert in geo-demographic information systems and the application of GIS technology to consumer marketing strategy. He holds an MA Geography from University of Texas at Austin and a BSc in Computer Science from Bucknell University.

Robert Denaro, Vice President and General Manager, NAVTEQ

Leading the North American Business and Government Solutions Business Unit, Bob leverages his extensive background in the positioning, location and mapping industry to expand NAVTEQ’s business in the GIS, Fleet, Enterprise and Government markets. He joined NAVTEQ from Rand McNally & Co. where he was Senior Vice President, General Manager of Global Business Solutions, responsible for a broad range of business-to-business applications and consumer technology products and services.

Prior to joining Rand McNally, Bob was Vice President and Director of Motorola’s Consumer Telematics Products, a division he launched after five years heading the company’s GPS business. The unit introduced the first integration of wireless data cellular phones, GPS and real-time computation for the automotive industry.

Earlier in his career, Denaro launched Trimble Navigation’s Fleet Management and Vehicle Tracking Division and was co-founder and Vice President of TAU Corporation, an industrial software products company, the latter producing the first commercial differential GPS systems. He started his career in the United States Air Force where he served for nine years, the last of which was in research and development at the Navstar Global Positioning System Joint Program Office where he served as a USAF Captain.

Walt Doyle

Walt Doyle is the Vice President and General Manager of MapQuest Business Solutions, a division of MapQuest.com Inc., a subsidiary of AOL Time Warner (TWX). With more than 1,400 customers around the globe, MapQuest Business Solutions is the world’s leading provider of Location Based Services Software. Prior to joining MapQuest, Walt was a Vice-President of Net2Phone, Inc. (NTOP) where he was responsible for strategic initiatives and investments. During his tenure with Net2Phone, Walt was responsible for the integration of VoIP technology on popular instant messaging platforms such as Yahoo! Messenger and MSN Messenger, as well as placing strategic investments with companies such as SpeechWorks (SPWX) and Webex (WEBX).

Prior to Net2Phone, Walt was an early partner in SpotMedia Communications, the publisher of GameSpot.com, and was instrumental in its acquisition by Ziff-Davis Media. Subsequent to the acquisition, Walt joined the ZDNet (now CNET) management team as Director of Business Development. Walt’s career began at Dow Jones, Inc. (DJ) where he worked for five years (most of them spent overseas) as the International Sales and Marketing Manager. In that capacity, Walt directed expansion into the Asian, European and Latin American markets for broadcast, dial-up and web-based products including DowVision, The Wall Street Journal Interactive Edition, and Dow Jones News/Retrieval. Walt is a graduate of Emory University in Atlanta, Georgia and lives in Philadelphia with his wife and family.

Olivia Duane-Adams, Senior Executive and Founding Partner of SRC, LLC

Olivia Duane-Adams is a senior executive and founding partner of SRC, LLC, a California-based system integration organization that assists companies in the design, development and deployment of data-driven integrated micro-marketing applications. She has worked with clients in the automotive, entertainment, media, insurance and telecommunications industries. Her expertise is focused on the domain of information access used to drive for sales, marketing and strategic planning applications.

Olivia has successfully initiated and executed integrated solutions as such companies as Ford Motor Company, Comcast Communications, McClatchy Company, Kawasaki Motor Corporation, AT&T Consumer Services, Cingular Wireless and Universal Music & Home Video Distribution.

In 1997, she was involved in the first implementation of an Intranet deployment at the Thomson Corporation. This application was to enable all 55 newspapers in the Thomson family with access to market and household data for advertising sales and circulation development and was the first of its kind in the newspaper industry. For both the U.S. and Canadian properties, over 500 sales and circulation development personnel were provided with the information to drive sales.

She received a bachelor of science degree from Castleton State College in Vermont.

Scott Fingerhut, General Manager, Business Optimization, TIBCO Software Inc.

Scott is the General Manager of TIBCO’s Business Optimization product line, which includes their portal and business activity monitoring products. TIBCO Software Inc. (NASDAQ:TIBX) is the leading independent business integration software company in the world, demonstrated by market share and analyst reports. In addition, TIBCO is a leading enabler of Real-Time Business, helping companies become more cost-effective, more agile and more efficient. Scott has authored published articles on application integration, business intelligence and data mining and has spoken at a variety of industry and government conferences. He previously held marketing and public relations management positions at the world’s largest global public relations agency, Weber-Shandwick representing customers that include Compaq Computers and Hewlett-Packard. He holds a masters degree in organizational management and bachelors in business management from San Diego State University.

Brady Foust, Ph.D., University of Wisconsin

Brady Foust is a geographer with more than 35 years of academic and applied expertise and experience in retail site location, GIS and the creation and management of large spatial databases. He holds a PhD from the University of Tennessee and has taught in the University of Wisconsin System since 1971. He is the author or co-author of more than fifty publications and papers dealing with theoretical and applied geography.

Andrew Galasso, Vice President Real Estate, Finance and Analysis, The Charming Shoppes

Mr. Galasso has been with Charming Shoppes for 14 years and currently is involved in corporate strategic acquisitions. He is responsible for store based modeling and analysis and real estate strategic planning for Charming Shoppes, which comprises several chains, such as Lane Bryant, Fashion Bug and Catherines, with 2,400 store locations and $2.4 billion in sales.

Mike Gee, Project Director, Malibu Project

Mike Gee is an independent contractor and currently serves as system architect and project manager, responsible for Bell West’s Malibu initiative. Mr. Gee has over 15 years of systems analysis, design and large-scale project delivery, and is a recognized expert in web services deployment. He has worked for KPMG, Photon Systems, GT Group Telecom and most recently was the Director, Software Development for Cquay Technologies.

Michael Graff, General Manager for Microsoft’s MapPoint Business Unit

Michael Graff is the general manager for Microsoft’s MapPoint business unit. He is responsible for the worldwide product development, localization, marketing, sales and support for Microsoft’s family of location-based applications and services. He has 15 years of experience in the personal computer industry with over 12 years of business and product management experience at Microsoft.

Formed in 1993, Microsoft’s MapPoint business unit develops a range of products and services for personal computers, mobile devices and the Internet. The MapPoint team develops and operates Microsoft’s first XML web service, the MapPoint Web Service. Together with the soon-to-be released MapPoint Location Server, the MapPoint Web Service enables software developers to easily add location intelligence into their PC or mobile applications, business processes, and Web sites. Additional products include the best-selling Streets & Trips 2004 consumer mapping software for North America, AutoRoute 2004 consumer mapping for Europe, Microsoft MapPoint 2004 for business users, Pocket Streets for the Pocket PC owner and the MSN Maps & Directions web site.

Cary Gregory, Vice President of ProShop Business Development at Hilti Inc.

Cary Gregory, Vice President of ProShop Business Development at Hilti Inc., is considered an innovator in business development, strategic alliances and customer relationship management. He has more than 20 years experience in general management, business development, sales and marketing. His leadership abilities were honed in a variety of industries at world class companies including Hilti, Inc., Ames/True Temper, Inc., Rubbermaid, Inc., Stanley Steemer International Inc. and Eastern Airlines.

Gregory earned a Bachelor of Science degree in marketing from Ohio State University, and an MBA from Penn State University. He also participated in executive management programs at Wake Forest University and Ashland University.

Gregory is active in organizations that focus on American Civil War studies, most notably the Friends of the National Parks at Gettysburg. He is a founding sponsor of the Fund for the National Garden at the United States Botanic Garden in Washington, DC and serves on the Board of Trustees.

Eric Harnden, Co-Founder and Chief Technology Officer, AgencyPort

Eric Harnden is Co-Founder and Chief Technology Officer of AgencyPort, a software company focused on building best-of-breed software that improves traditional distribution and underwriting efficiency for the insurance industry. Prior to AgencyPort, he was manager of the eCommerce Development group at John Hancock Financial Services, Inc., a 50 person team that created a number of award-winning transactional eBusiness site in the insurance industry. Eric regularly speaks at eCommerce and insurance industry conferences. Eric holds a bachelor’s degree from Connecticut College.

Brian Heber, Director, Property and Casualty Marketing, Nationwide Insurance

Nationwide Insurance is the sixth largest property and casualty insurer in the nation with more than 4.5 million customers and $12.1 billion in revenue. Mr. Heber is an experienced market planning and business intelligence professional with extensive property casualty insurance industry experience. Recently, he led the development of a location-based business intelligence application to assist Nationwide in market evaluation, planning and performance monitoring.

Rich Hollander, President of the CustomerID Division, The Buxton Company

Mr. Hollander is President of the CustomerID Division at Buxton, which provides sophisticated customer and market research that allows retailers to understand and identify their best customers and to create new locations that better serve their customers. The product also provides highly accurate information to allow businesses to target those best customers for direct mail.

Mr. Hollander brings a wealth of retail experience and knowledge to his clients. Like founder Tom Buxton, Hollander has more than two decades of executive management experience at Tandy Corporation, including developing and running the company’s Incredible Universe division. He was then recruited by Cash America, the nation’s largest pawn business, to run its start-up rent-to-own company. Joining in 2000, Hollander has added numerous nationally known companies to Buxton’s client list, including Harry & David’s, Comp USA, FedEx, Dave & Buster’s and Panda Express.

Hartwell Hooper, Director of Market Research for CVS Realty Co.

Hartwell Hooper is an applied geographer with 15 years’ experience in retail site location analysis, GIS and customer profiling. He is the Director of Market Research for CVS Realty Co., where his department currently conducts over 700 individual site studies per year. Mr. Hooper’s previous posts include Director of Operations with Retail Analytics and Vice President at Wachovia Bank. He holds a master’s degree from the University of South Carolina.

William M. Hou, General Manager, Product Marketing for Service and Call Center Products, Siebel Systems, Inc.

Mr. Hou is responsible for the design, software development, testing and marketing of Siebel Systems, Inc.’s comprehensive solution for multi-channel customer and product service and support. Siebel Systems, Inc., the global market leader in eBusiness systems. He has over 10 years of direct operating experience with GE Medical Systems’ global service business, where he held several leadership positions including Program Manager of the China service team and Operations Manager of the Northeast Zone. During his last 18 months at GE, Bill led acquisitions of service businesses for GE Medical.

Mr. Hou’s experience includes managing remote field service teams, creating and launching new service offerings, and developing and executing strategies for service growth and operational excellence. He graduated from M.I.T. with a Masters in Mechanical Engineering and from Princeton University with a Bachelors degree in Mechanical and Aerospace Engineering.

David Huffman, Managing Director for ESRI Business Information Solutions

David Huffman is the Managing Director for ESRI Business Information Solutions, a leading provider of geodemographic and target marketing information. He has more than 14 years of experience in the marketing information industry working for CACI International Inc, National Decision Systems, Urban Decision Systems and National Research Bureau. He held positions in each of these organizations that include senior systems analyst, product manager, production manager, director of PC products and various sales positions. Through his technical expertise and application knowledge, he has provided database marketing solutions for companies that include AT&T, Ben & Jerry’s, Hair Cuttery, Gerber, Ernst & Young, Kroger, TV Guide and The Association of Handicapped Artists. Application areas of expertise include site selection, site success modeling, direct mail, response modeling, sales forecasting, market penetration and optimization, encroachment, category management and customer profiling and segmentation.

Leonard R. Kennedy, Senior Vice President and Chief Operating Officer for UPS Logistics Technologies

Len is Senior Vice President and Chief Operating Officer for UPS Logistics Technologies. Headquartered in Baltimore, Maryland, UPS Logistics Technologies is the leading provider of optimized routing, scheduling, dispatch and tracking software solutions.

Len has been with UPS Logistics Technologies since 1983. During his tenure there, he has held numerous management positions including Manager, Geographic Information Systems, National Customer Service, National Sales and Service, and Vice President, Operations. In addition, Len has been involved in developing and deploying routing and dispatching systems for the parent company, United Parcel Service. He has made presentations at various transportation-related conferences such as the Intelligent Transportation System Conference sponsored by the Georgia Institute of Technology. In addition, he has made numerous presentations including those at Distribution Computer Exposition, Food Distributors International Conference, Food Marketing Institute and at the International Beverage Industry Congress and Exhibition (InterBev).

Len has more than 26 years experience in the transportation software industry. He holds a Bachelor’s degree from the University of Maryland and a Master of Science degree from Florida State University.

Steve Lombardi, Technical Evangelist for the MapPoint Business Unit

As Technical Evangelist for the MapPoint Business Unit, Steve serves as an intermediary between Microsoft and customers across the entire MapPoint product line including MapPoint 2004, the MapPoint Web Service, and the brand new MapPoint Location Server. He explains technical details and the expanding uses for MapPoint technologies to customers and provides feedback to the Microsoft product and development teams that create enhancements and future versions. Lombardi joined Microsoft in January 2002 after many years in the GIS industry. Steve is a frequent speaker at industry events, and loves to roll up his sleeves and write some code for developers.

Dr. Xavier Lopez

Dr. Xavier Lopez is Director of Oracle’s Spatial, Location and Network technologies group. Dr. Lopez leads Oracle’s efforts to incorporate spatial technologies across Oracle’s database, application server, and eBusiness applications. He has 14 years of experience in the area of GIS and spatial databases. He holds advanced engineering and planning degrees from University of Maine, MIT, and the University of California, Davis. He’s a recipient of Fulbright, Ford and UC Berkeley Postdoctoral Fellowships investigating GIS technologies. Dr. Lopez has been active in numerous academic and government research initiatives on geographic information. He is the author of a book on government spatial information policy and has authored more than 50 scientific and industry publications in areas related to spatial information technology. Finally, he has served as a Peace Corps Volunteer in Nepal.

Abraham Louwerse, Leader, Dow Chemical, Pipeline Division, Europe

Mr. Louwerse is responsible for the operation and technical integrity for about 1,500 km. Of pipeline in The Netherlands for ethylene, propylene and liquid hydrocarbons, including booster stations. He has been involved in building a Pipeline Integrity Management System for Dow Holland and Germany. Preparations are being made for USA (and Global).

Hans van der Maarel, eXQte

After studying Geo-Informatics at the Hogeschool van Utrecht (University of Professional Education) Mr. Van der Maarel joined eXQte in 1999 as a GIS Engineer. eXQte specializes in selling and supporting a number of GIS and cartography related software products. Being, at that point, the only employee of the company, he has been involved in all aspects of its day-to-day operations, from sales demonstrations to maintaining the internal network and company website. Currently he is taking care of setting up and giving training courses, consultancy, doing tech-support and finding new ways to use existing software. The development of new solutions, like the one presented at the Location Technology and Business Intelligence Executive Symposium, is made possible by in-depth knowledge of GIS systems, programming experience and a good eye for the customer’s needs. Mr. van der Maarel is currently living in the small village of Klundert, The Netherlands. In his spare time, he is a badminton trainer, collects maps and atlases and follows The Who around the world.

Dr. Joseph F. Masso, Manager, ITS Business Development, Air-Trak.com, Inc.

Dr. Masso is the Manager of Intelligent Transportation Systems (ITS) Business Development at Air-Trak.com, where he is responsible for building business solutions for service, utility, logistics, and other commercial fleets. Joe is a physicist, who has 10 years experience in deploying ITS technologies. As VP, Systems Applications at Maxwell Technologies, Inc. (1967-98), he established an ITS business (later sold to SmartRoute Systems) which in 1994 pioneered the publication of real-time traffic information on the Internet in the now familiar color-coded maps. His deployment of Advanced Traveler Information Systems includes: real-time transportation Web sites for six metro areas, including the USDOT Technology Showcase Web site for the 1996 Atlanta Olympics; the rollout of the San Francisco Bay Area TR@KS Transportation Information Kiosk Network; and, a prototype demonstration of a passenger information kiosk and AVL system for a rural county public transit operator.

The past five years at Air-Trak, he has been working with business partners integrating their custom software applications with the Cloudberry line of AVL (Automatic Vehicle Location) and 2-way wireless messaging embedded and Nextel GPS-phone products to complete the business solution. He holds an AB from Catholic University of America and an MS and Ph.D. (Physics) from Yale.

Shaun McMullin, Field Service Technology Specialist, DHL/Airborne Express

Mr. McMullin is employed in the package delivery industry by DHL/Airborne Express in Seattle, WA. DHL delivers the highest volume of international packages while Airborne Express is the third largest US carrier. After merging the two geographically diverse companies, DHL intends to challenge the established dominance of UPS and Federal Express. Over the past six months, Mr. McMullin has supported various decisions resulting from this merger.

Andy Moncla, Geodemographer, VF Corporation

Andy Moncla, Geodemographer with VF Corporation, is a leading Business Geographer with more than 18 years experience in a variety of industries, including retail, banking and information technology. His experience includes expansion planning, market analyses, site selection, market gap/penetration analyses, and customer segmentation analyses. He was Market Research Manager at both Lowe’s Home Centers and RBC Centura Bank, and is currently the Geodemographer for VF Corporation, the world’s largest apparel company.

Andy earned a Bachelor of Arts degree in history from East Carolina University, and an MA in Geography, with an applied focus, from East Carolina University.

As a result of Andy’s widespread expertise in this field, he has presented at the Applied Geographers Conference, GIS in Business Conference, the BAI Direct Marketing Conference, and chaired a Panel Discussion at the Business Geographics Conference. He has also co-authored an article in GIS World and a case study found in American Demographics’ publication, Desktop Marketing: Lessons from America’s Best.

George Moon, Chief Technology Officer, Advisor Business Continuity Issues, MapInfo

George is the Chief Technology Officer for MapInfo, and has more than 20 years experience helping enterprises integrate complex spatial information systems into their networks and use location intelligence to drive more insightful decisions. He joined MapInfo Corporation in 1996 as director of software development, following the acquisition of the SpatialWare businesses unit from Unisys Corporation. Within four years his work developing MapInfo’s enterprise mapping R&D and dedication to the customers promoted him to group vice president and finally chief technology officer.

Today, George also heads MapInfo’s Business Continuity Program, designed so companies can gain location intelligence at-a-glance about where their facilities, assets, resources and people are located. Whether it is assessing risk and creating contingency plans or actively responding to a national security concern, he and his business continuity team are devoted to helping organizations minimize their losses and maintain operations during the event of a natural or man-made disaster.

Throughout his career, George has demonstrated his strength and ingenuity at helping enterprises incorporate location-based technology into their operations. Starting with his pioneering work with extended relational modelsan approach which formed the foundation for how large IT systems incorporate spatial dataMoon extended his work with military command and control systems into the commercial sector.

Patrick Moore, Director, Integral GIS

Mr. Moore is passionate about geospatial visualization and analysis. The conceptual distillation of some of this work can be found in the book, Integrated Geospatial Technologies, co-authored with Jeff Thurston and Tom Poiker. Mr. Moore holds Bachelors degrees in Computer Science, Mathematics and Physics, as well as a Masters Degree in Civil Engineering all from the University of Washington.

Henry Morris

Henry Morris is Group Vice President for Applications and Information Access software research at IDC, a worldwide research firm with headquarters in Framingham, Massachusetts. He started the Analytics/Data Warehousing at IDC and coined the term "analytic applications" in 1997. In 2002, he led a major study on the Financial Impact of Business Analytics, examining the ROI of analytics projects at 43 sites in North America and Europe.

Dr. Morris has also published research on enterprise information portals and the requirements for unified access to structured and unstructured data. He analyzes the emerging alliances of software vendors in related segments by building models such as the application ecosystem, the vertical warehouse and the policy hub (linking analytics to business operations).

Prior to joining IDC in 1995, Dr. Morris served in a variety of technical and management positions at Digital Equipment Corporation, where he specialized in software for application development. He has been quoted in and written papers for trade publications, such as Computerworld, KMworld, and Software Magazine, on trends in data warehousing, knowledge management, and enterprise applications.

John Morrissey, Professional Services Director, Government Region, Business Objects Americas.

Mr. Morrissey has over nine years of experience both implementing and managing Business Objects solutions as a customer, partner and an employee. Prior to joining Business Objects in 1999, he held various positions in technical management in the government consulting and telecommunications industries. He holds a Bachelor of Science degree in Decision Sciences and a Master of Science degree in Information Systems from the George Mason University of Virginia.

Robert Nascenzi, President and CEO, Claritas Inc.

Robert Nascenzi is President and CEO of Claritas Inc. and based at company headquarters in San Diego, Calif. Before assuming this position in 1999, Mr. Nascenzi was president of National Decision Systems (NDS), which, at the time, was a Claritas sister company. During his 10-year tenure with NDS, Mr. Nascenzi directed the development of several new products and led the company to successive years of record revenues and profits.

Prior to joining NDS, Mr. Nascenzi was co-founder and chief operating officer of The Marketing Dynamics Group, a firm offering marketing information system design and implementation support to the financial services industry. He also served as consultant manager for Innovative Systems, Inc., where he led the company’s expansion into marketing services. During his career, Mr. Nascenzi also held positions with E.I. DuPont de Nemours, The Bank of Boston and Chase Econometrics, and established and operated a successful retail business in the transportation industry.

Mr. Nascenzi graduated magna cum laude from Boston College with special honors from the Economics Department. He holds an MBA from The Wharton School of the University of Pennsylvania. He is a widely published author with articles appearing in such periodicals as Bank Marketing, ICP Banking Software and Source Bank. In addition to his writing, he is a frequent speaker on target marketing.

Paul Overberg, Database Editor, USA TODAY

Paul Overberg is a database editor at USA TODAY, a position he has held since 1993. He is a member of a team of analysts that finds newsworthy patterns in data in everything from campaign contributions and dog registrations to speeding tickets and NFL salaries. He leads USA TODAY’s editorial demographic and GIS work. He also helps train the newspaper’s 400 journalists in quantitative analysis and display and in public records research. He has taught the use of exploratory data analysis in journalism at George Washington University and led seminars and workshops for Investigative Reporters and Editors, the leading source of training for professional journalists.

Tom Paulson, Vice President of Sales, Proxix Solutions, Inc.

Tom is the vice president of sales for Proxix Solutions, Inc., a market intelligence company that specializes in geospatial solutions. He is responsible for Proxix’s sales and business development. He received his B.S. in Geography from University Wisconsin Whitewater where he studied under Dr. Howard Botts. With over 15 years of GIS experience, Paulson has a pragmatic understanding of how geospatial technology and information can be integrated into the enterprise for rapid decision support. Prior to joining Proxix, Paulson led the insurance sales vertical for Sagent Technology and Qualitative Marketing Software (QMSoft). He has worked with more than 30 leading insurance companies to implement geocoding and spatial analysis for automating underwriting and risk assessment.

Jack Pellicci, Vice President of the Business Development Group, Oracle Corporation

Jack is Group Vice President of the Business Development Group for Oracle’s Government, Education, Health and Aerospace/Defense Industries (OGEH). He is responsible for positioning Oracle’s strategic capabilities with customers and partners and generating new business. The group supports the sales organization by positioning Oracle’s core technologies and applications and integrated solutions with both customers and partners. The business development group also represents Oracle in major strategic industry and association forums, provides thought leadership in key opportunity areas and maintains senior level relationships with integrators, major management consulting companies and key customers.

Pellicci joined Oracle in 1992 after retiring from the U.S. Army as a Brigadier General with 30 years experience leading and training people, managing technology and improving productivity in command and staff assignments in both peace and war.

Before joining Oracle, Pellicci was the Commanding General of the Personnel Information Systems Command where he led a large work force of government employees and civilian contractors to provide Information Technology (IT) support to 1.5 million Army soldiers and civilians. In this position, he also served as the Chief Information Officer (CIO) of the Total Army Personnel Community and was responsible for the integration of IT initiatives for the Active, Reserve, National Guard and civilian components.

Rick Peters, Director of Strategic Planning for Financial Freedom

As Director of Strategic Planning for Financial Freedom, Mr. Peters is responsible for developing the ongoing relationship the company has with the millions of aging people in the US. To that end, he has been highly involved in the organization of the sales force, the use of personalized selling materials and the development of the marketing planning system. His background includes extensive experience with the older population during his long-term business development and strategic consulting associations with AARP, MetLife, Prudential and Compaq Computer. Separately, Mr. Peters was the former Chairman and CEO of Saatchi & Saatchi Direct North America and the founder of Computer Marketing Services, Inc. Rick’s expertise in the direct and database marketing industry allows him to lead Financial Freedom’s innovative use of these techniques in communicating effectively with older consumers.

Keith Peterson, President of Integras, a division of Claritas

Keith Peterson is President of Integras, a division of Claritas providing advanced decision support. He is based at company headquarters in San Diego, Calif. Keith joined Claritas in 2002 to develop and launch Integras. Prior to that, he was president of V3 Global, an analytical services firm, and has held senior management positions at The Polk Company and U.S. West. He specializes in the application of predictive modeling to location and marketing applications, and has published papers on measurement methodology. He has worked with many of the largest retail and financial services companies as well as assisting startups in market expansion strategy. He was also a research associate at a public policy institute in Palo Alto, Calif.

Integras provides strategic consulting and decision support solutions for location research and customer marketing. It specializes in developing business applications that incorporate predictive analytics, software, primary market research and marketing data integration.

Keith earned a Ph.D. in Applied Social Psychology from Vanderbilt University. He has a bachelor’s degree from Washington State University and a master’s degree from San Diego State University.

Cindy Reid, Co-owner and Vice President of Operations at Mapping Analytics

As co-owner and Vice President of Operations at Mapping Analytics, Cindy Reid leads the organization in applying spatially driven analytical tools to sales and marketing issues. Since joining Mapping Analytics in 1994, Ms. Reid has lent her experience in brand management, marketing and promotional management, strategic planning and business integration to helping a diverse set of clients achieve increased marketing value by applying geographic technology. Mapping Analytics clients range from large manufacturers such as Xerox, Kodak and SONY to telecommunications suppliers like Frontier and Sprint PCS to service organizations such as Market Reach, Information Resources Inc. and Publishers Clearing House. Services range across the marketing continuum from analysis to the deployment of enterprise level marketing systems.

Today, Mapping Analytics helps clients find solutions utilizing the power of spatial analysis as it relates to market and trade area analysis, target marketing, media selection, sales territory analysis or simply improving their ability to make smarter decisions, faster, with better results.

Frank Schroth, Vice President, Marketing, uLocate

As Vice President and General Manager of eLogic, the web publishing subsidiary of Reed Business Information, he managed the re-building of RBI’s 30+ web sites, established their webcasting service and secured new external business. Previous to RBI, Schroth held numerous executive positions at ZDNet. From 1992 - 2000, he made critical contributions to building ZD’s online businesses, acquiring and integrating technologies and developing inventive methods for improving content management and delivery. Prior to ZD, Mr. Schroth was a co-founder of Technology Training Associates, an educational software and training development firm. He directed product development in support of clients that included IBM, Lotus Development Corp., Addison-Wesley Publishing, Houghton Mifflin, and John Wiley & Sons. Mr. Schroth received a BA from Fairfield University and a MA from Lesley College.

David Sonnen, Founder, Integrated Spatial Solutions, Inc.

Mr. Sonnen founded Integrated Spatial Solutions, Inc. in 1991. The company provides market development and software design to the spatial information management industry. Among its clients are TRW, Oracle, Microsoft, Autodesk, MapInfo and Computer Associates.

Mr. Sonnen has been involved in the SIM marketplace for more than 30 years and has been IDC’s senior consultant for spatial information management since 1991. His Spatial Information Management reports are widely regarded as the industry’s most accurate and influential thought leadership and economic information.

His experiences include the design, implementation, management and marketing of spatial and other large-scale information systems. Before founding ISSI, Mr. Sonnen held senior positions in both commercial and government organizations. He also has extensive experience in design of large distributed database systems.

Jonathan Spinney, Location-based Services Industry Manager, ESRI

Jonathan Spinney is ESRI’s Location-based Services Industry Manager, and is responsible for ESRI strategic directions, and marketing & sales of ESRI GIS products into the wireless Location-based services vertical. Jonathan joined ESRI from location infrastructure and middleware leader SignalSoft (now Openwave), where he worked in the product management group. Prior to joining SignalSoft, Jon was a Senior Analyst & Product Manager with wireless research & consulting firm The Strategis Group where he managed wireless market segmentation products.

He is a regular contributor to academia in his personal life, and is a visiting lecturer at the University of London where he teaches MSc courses in Location-based Services. He holds a BA in Anthropology, and an MSc in Geographic Information Science.

Rob Stephens, Director of Technology Strategy for SAS Worldwide Marketing

As director of technology strategy for SAS Worldwide Marketing, Rob Stephens and his team are responsible for establishing SAS’ technology vision and strategy. He works closely with customers, prospects, analysts and industry thought leaders to understand the business pressures placed upon organizations and the technology implications for SAS. He also uses information on current and emerging technologies to develop comprehensive, market-driven strategies for SAS products and technologies.

Previously, Mr. Stephens managed SAS business intelligence product managers and strategists in developing industry-leading business intelligence software. He has also served as program manager for OLAP, visualization and spatial information product initiatives at SAS. Earlier in his career, Stephens served as a systems engineer and application development consultant for Genasys II Inc, Xerox Engineering Systems, Ultimap Corporation and Westinghouse Landmark GIS where his primary focus was on spatial information management and its business application.

He received a bachelor’s degree in geography from the University of North Carolina at Greensboro and a master’s degree in geography from the University of South Carolina at Columbia.

Dana Sterling, Vice President of Client Services, The Buxton Company

With her background in research, Ms. Sterling is able to address the customers’ needs by managing expectations through effective, recurring and honest communications. She was instrumental in the development of the company’s proprietary Drive Time Gravity Model. Ms. Sterling received her B.A. degree in Economics from Davidson College.

James Stevenson, Executive Vice President, Appian Logistics Software

James Stevenson is Executive Vice President of Appian Logistics Software, a leading provider of logistics software solutions for the transportation industry. He has over 15 years of experience in the GIS industry with the primary focus being on its’ applications in logistics, routing/scheduling, and vehicle tracking. Having held positions in data production, software development, product management, and software sales, he has a wide variety of technical expertise and industry knowledge. His tenure has seen over 300 logistics software implementations in industries across the service, manufacturing and distribution supply chain.

A native of Oklahoma City, OK, James attended the University of Oklahoma where he received a BS in Industrial Engineering with a concentration in Operations Research. A current member of the Council of Logistics Management he frequently lectures at universities and industry conferences throughout the United States.

Jim Stone, Founder and President of geoVue

Jim is the founder and President of geoVue, a leading provider of location-based information systems for the retail and real estate industries. He founded geoVue in 1993 after eleven years in the commercial real estate industry as a Director of Acquisitions and Chief Financial Officer for Boston area firms. With over 20 years experience in the industry, Jim is considered an expert in the area of real estate investment analysis, strategic planning, and site selection. Jim has been building complex computer models for real estate since 1983, when the IBM PC and Lotus 123 were born. A frequent speaker at real estate and GIS industry conferences, Jim is a member of the Counselors of Real Estate (CRE). Jim holds a Bachelor of Business Administration from Southern Methodist University.

Susan M. Wachter, Professor of Real Estate and Finance at The Wharton School of the University of Pennsylvania and the Richard B. Worley Professor of Financial Management

Susan M. Wachter is Professor of Real Estate and Finance at The Wharton School of the University of Pennsylvania and the Richard B. Worley Professor of Financial Management. She was Assistant Secretary for Policy Development and Research at the U.S. Department of Housing and Urban Development, from 1998 to 2001, a Presidential and Congressionally confirmed appointment. As Assistant Secretary, Susan was principal advisor to the Secretary of HUD on national housing and urban policy. She served as President of the American Real Estate Urban Economics Association from 1988 to 1989. The author of more than 150 publications and 10 volumes, Susan was Chairperson of the Wharton Real Estate Department from 1996 to 1998. Formerly co-editor of Real Estate Economics, she serves on multiple editorial boards and is a Faculty Fellow of The Homer Hoyt Institute for Advanced Real Estate Studies, Academic Fellow of the Urban Land Institute and Visiting Fellow at the Brookings Institution. She also currently serves Director of Wharton’s Geospatial Business Initiative and as Co-Director of the Penn Urban Research Institute.

Chris Wade, CEO, Cambridge Positioning Systems

Chris Wade joined CPS as Chief Executive Officer in December 1998 following a number of senior executive roles in major global communications equipment vendors. Under his leadership, CPS has grown from a start-up venture capital funded company in Cambridge, UK, into a global organization with representation in the US, Europe and the Asia Pacific region. In the process, the company has been transformed into a world leader in the provision of high accuracy mobile location technology. This has involved the migration of the company’s strong intellectual property pedigree into fully-fledged products that are now regarded as the standard for the GSM market worldwide.

His achievements include the management of commercial agreements for the integration of CPS’s location solution with leading global network equipment and handset vendors. In addition, he has generated an additional $50 million in venture capital funding.

Mr. Wade is widely respected for his insight into the future of the wireless market and is a regular keynote speaker at major industry and investment events around the world. He also remains active in the entrepreneurial environment, acting as a telecommunications consultant and non-executive director to a number of leading venture capital companies.

Steve Walden, Vice President and General Manager, Centrus Division, Group 1 Software, Inc.

Steve Walden is Vice President and General Manager—Centrus Division at Group 1 Software, Inc. (Nasdaq: GSOF). He is responsible for Group 1’s business geographics product line, including product management, software engineering, professional services, pre-sales, technical support, software quality assurance and data products.

Mr. Walden has more than 10 years experience in the GIS and Business Geographics field, starting in the early 1990’s at Strategic Mapping. As Vice President of Marketing, he helped lead Qualitative Marketing Software’s growth from $1MM in revenue to over $12MM at the time it was acquired by Sagent Technology in 1999. Most recently, Steve served as Vice President and General Manager—Centrus Division for Sagent, where he was Vice President and General Manager for Sagent’s business geographics business unit.

Steve is a graduate of the Menlo College, School of Business Administration and currently resides in Boulder County, Colorado.

Mark Zygmontowicz, Managing Director, MapInfo-Thompson, part of MapInfo Corporation

Mr. Zygmontowicz is managing director of sales for MapInfo-Thompson. He has been a consultant to the retail industry for 22 years and has worked with major retail customers, including Bombay Company, The Home Depot and Brinker International during his tenure. In his current role, he directs the sales and marketing activities for MapInfo-Thompson.