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Agenda - 2004

Day 1

Introductions

Joseph R. Francica  

Joseph R. Francica, Editor-in-Chief & General Manager, Directions Magazine, and Conference Chairman
Directions Magazine

View Presentation View Presentation (5p)

Welcome Address

Susan C. Wachter  

Dr. Susan M. Wachter, Professor of Real Estate and Finance, The Wharton School of the University of Pennsylvania
Wharton


David C. Schmittlein  

Dr. David C. Schmittlein, Deputy Dean, The Wharton School of the University of Pennsylvania
Wharton

Keynote

Alan Nunns  

Alan Nunns, General Manager of Global Technology & Strategy, ChevronTexaco Information Technology Company (ITC).
ChevronTexaco

Mr. Nunns' company manages technology development and internal marketing, IT research, competency development, strategic outsourcing and business planning for ChevronTexaco.

Location Technology: An Enterprise View of Leveraging Location-based Information

Case studies in this session will provide an overview of where CIOs have identified the spatial components in their data warehouses and how they intend to leverage the business intelligence that can be gained from it. This session will also discuss the benefits, cost, and return of developing an enterprise database that is spatially-enabled. The session will cover the issues surrounding deployment and the applications that can take advantage of spatial information such as Customer Relationship Management, Enterprise Resource Planning, and Supply Chain Management.

Moderator:

Case Studies:

Technology Panelists:

Luncheon Keynote

Jack Dangermond  

Jack Dangermond, President, ESRI
ESRI

View Presentation View Presentation (53p)

Intelligence About Customers: It Starts with Location (CRM & Market Analysis)

Case studies in this session will demonstration how organization are using location technology to analyze and visualize marketing opportunities in a specific geographic territory. Special emphasis will be given to those case studies that show how to make sales agents more effective and how marketing promotions can be targeted with more precision at a specific audience, as well as how customer services has been improved.

Moderator:

Case Studies:

Technology Panelists:

The Real Estate Decision Process: Site Viability and the Ripple Effect for Marketing and Merchandising

Case studies in this session will demonstrate the methodology for developing sales forecasting and land valuation. Particular emphasis will be given to those case studies where applications of real estate appraisal, retail network planning, and land or property inventory management. The session will also reflect the use of location technology and spatial information to facilitate the site selection, lease renewal, closure, asset management, and marketing of retail establishments. Particular emphasis will be given to those case studies that demonstrate how spatial information was used throughout the store lifecycle to evaluate site viability.

Moderator:

  • Dr. Susan Wachter, the Richard B. Worley Professor of Financial Management, Professor of Real Estate and Finance, The Wharton School

Case Studies:

  • Predictive Analytics: Extreme Insight into Supportable Store Analysis, Andrew Galasso, Vice President, Real Estate/Finance, Charming Shoppes

    View Presentation View Presentation (14p)

  • Site Scoring Models and GIS: Once Created, Site Scoring Models Prove Superior to Traditional Site Location Modeling, Brady Foust, Executive Vice President, Proxix Solutions, Inc.

    View Presentation View Presentation (13p)    Listen to Audio Listen to Audio (15:33)

  • Using Real Estate Site Location Tools to Develop Advertising Action Plans: Maximizing Advertising Efficiencies By Understanding Trade Areas of New Store Locations, Hartwell Hooper, Director of Market Research, CVS Realty Company

    View Presentation View Presentation (14p)    Listen to Audio Listen to Audio (18:09)

Technology Panelists:


Day 2

Brief Announcement & Keynote

Paul Amos  

Paul Amos, Managing Director of the Wharton GIS Research Laboratory at the University of Pennsylvania
Wharton


Bryan Fields  

Bryan Fields, Fields Family Ventures, Real Estate

Mr. Fields is a Founding Partner of Millennium Retail Partners and was the Senior Vice President for The Home Depot until 2002 where he recruited and led a high performance real estate team opening up to 200 new stores per year.

Meeting Higher Expectations of Customer Service: Field Service & Logistics

Case studies in this session will demonstrate how transportation and service companies utilize location technology in fleet management, field service management, supply chain management, and logistics. Special emphasis will be given to those applications that demonstrate how the deployment of routing and scheduling software solutions provided a dramatic return on investment. Examples of how significant reduction of fuel, maintenance, and personnel cost resulted from investment in transportation logistics solutions.

Moderator:

Case Studies:

Technology Panelists:

Risk Mitigation in Finance and Insurance

Case studies in this session will discuss how location technology can be deployed throughout enterprises where there is significant exposure due to location factors: weather, crime, natural disasters. Special emphasis will be given to those applications that demonstrate how a corporate database of location-based information was used in a variety of business units especially in the insurance industry, such as underwriting and risk mitigation, marketing, field service management, sales, and emergency response planning.

Moderator:

  • Kevin Coleman, President, Technolytics & Contributing Columnist on Cyberterrorism and Homeland Security for Directions Magazine

    Listen to Audio Listen to Audio (2:06)

Case Studies:

Technology Panelists:

  • George Moon, Chief Technology Officer, Advisor Business Continuity Issues, MapInfo
  • Steve Walden, Vice President and General Manager, Centrus Division, Group 1 Software, Inc.
  • James Bisker, Director of Research, Insurance Practice, TowerGroup
  • Tom Paulson, Director of Sales, Proxix Solutions, Inc.

Luncheon Keynote

Dean Stoecker  

Dean Stoecker, President, SRC
SRC

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A Mobile and Global Workforce: Location-based Services to Facilitate Corporate Communications

Case studies in this session will demonstrate how wireless location-based services (LBS) technology is being deployed to field service and sales personnel. They will demonstrate what type of information can be most effectively deployed to an increasingly mobile workforce. The session will discuss the benefits of personal navigation, vehicle tracking, RFID, LBS for WiFi and future location services.

Moderator:

Case Studies:

Technology Panelists:

  • Chris Wade, CEO, Cambridge Positioning Systems
  • Jason Angelides, Director of Marketing, TruePosition, Inc.
  • Jon Spinney, Location-based Services Industry Manager, ESRI
  • Kanwar Chadha, Vice President of Marketing, SiRF Technology
  • Walt Doyle, Vice President and General Manager, MapQuest Business Solutions

Enterprise Interoperability: How to Make Location Technology Work with Finance, HR, and Other Enterprise Systems

This will be a panel discussion to summarize where future discussions between business intelligence and the geospatial community can find common ground. What are the challenges and how are CIOs poised to address solutions.

Henry Morris  

Moderator: Henry Morris, Group VP, Applications and Information Access, IDC
IDC

View Presentation View Presentation (14p)    Listen to Audio Listen to Audio (11:43)

Technology Panelists - Business Information:

  • Bill Hou, General Manager of Service & Call Center Products, Siebel Systems
  • Information Builders, Inc.
  • Dr. Xavier Lopez, Director of Oracle's Spatial, Location and Network Technologies Group, Oracle Corporation
  • John Morrissey, Director, Professional Services, Business Objects
  • Rob Stephens, Director of Technology Strategy, SAS

Technology Panelists - Location Intelligence:

  • George Moon, Chief Technology Officer, Advisor Business Continuity Issues, MapInfo
  • Jack Dangermond, President, ESRI
  • Steve Walden, Vice President and General Manager, Centrus Division, Group 1 Software, Inc.

Session Format

Case Studies: 10 minutes each
Vendor response: 5-7 Minutes
Audience Participation: 30-40 minutes

2010 Speakers

Dylan Lorimer, Product Manager, Google Enterprise Geospatial